Memac Ogilvy wins MBC 4

MBC 4 is the groups' English language station targeted to the modern Arab woman, with programming including talk shows, comedy, reality shows, news, drama and celebrity information.

"We are delighted to have been given the opportunity to work with the MBC 4 team. The brief is an interesting one, as we are tasked with developing a fresh campaign that, like MBC 4 itself, celebrates women and looks at situations from a female perspective," explained Ronald Howes, Managing Director, Memac Ogilvy Dubai.

Our MBC portfolio covers two different mediums and three distinct target audiences. That is why internally we are treating our MBC 4 win as a completely new client. We have different creative and account management teams working on the business," added Howes.

Since the brief demands that the creative team understands not only the Arabic but also the female psyche, copywriter Sophie Clark and sister art director Fiona Clark are at the centre of concept development. The twins recently picked up a silver award at the Young Lions Middle East awards.

"We look forward to working with the Memac Ogilvy team on the new MBC 4 campaign, which we hope will generate a higher awareness, particularly amongst the Arab female population that MBC 4 has a lot to offer," explained Andrew Maskall, Marketing Manager, MBC 4.

The new MBC 4 campaign which includes TVC, print and outdoor is set to launch by beginning of 2007.