The year-long agreement gives Qatar Airways sponsorship credits on two global weather broadcasts every day and will be available to BBC World's 65 million weekly viewers
The new weather forecast sponsorship with Qatar Airways further strengthens BBC World's relationship with the international airline that also includes advertising on the channel and a distribution agreement.
Qatar Airways recently became the first international airline to provide passengers with live streaming of BBC World on seatback TV systems of selected long-haul Airbus A330 aircraft within and between the Middle East and Europe.
Distributed through Showtime Arabia via the Rockwell Collins Tailwind 560 system, BBC World will initially be seen on 17 aircraft by the end of 2006 increasing to 32 in 2007.
BBC World's Regional Director MENA & Pakistan, Hani Soubra says: "We are delighted to extend our relationship with Qatar Airways and believe this sponsorship reiterates the strong faith advertisers have in BBC World. It also demonstrates the channel's ability to produce innovative, bespoke solutions for its clients beyond just traditional advertising spots."
Qatar Airways Chief Executive Officer Akbar Al Baker said: "Qatar Airways is proud to continue our long association with BBC World by sponsoring the channel's weather forecast.
"Once again Qatar Airways is an innovator, leading the field with live television onboard our long-haul fleet where passengers are able to view numerous channels such as BBC World right from their seat-back television screens."
Browse
related articles
Qatar Airways sponsors weather forecast on BBC World
- Qatar: Wednesday, July 26 - 2006 at 14:24
- PRESS RELEASE
BBC World, the BBC's international 24-hour news and information channel, has signed an agreement with Qatar Airways to sponsor the channel's weather forecast.
Related stories
Also consider reading:
Facebook
LinkedIn
Digg
Browse
related articles
Today's most read articles:
- » Japanese contractors 'owed billions'
- » Oman Air warns Boeing on Dreamliner delays
- » Value of ongoing and planned real estate projects for Saudi Arabia estimated at $586bn
- » Abu Dhabi National Hotels achieves 27.8% profit growth
- » The Duke of York formally opens Marco Pierre White Steakhouse and Grill and Frankie's
Log in to request more information from BBC
Notes and media contacts
BBC World Press OfficePhone: 0044 20 8433 1078
Salam Al Shawa
Senior Manager Marketing & Communications, Qatar Airways
Tel: +974 - 4496956,
Fax: +974 - 4620132
Web: www.qatarairways.com
BBC World, the BBC's commercially funded international 24-hour news and information channel, is owned and operated by BBC World Ltd, a member of the BBC's commercial group of companies. BBC World is available in more than 200 countries and territories worldwide, and reaches 281 million households (140 million 24-hour homes) and more than one million hotel rooms. The channel commenced transmission in 1991 as BBC World Service Television and in 1995 was re-branded BBC World, a 24-hour news and information channel broadcasting across Europe, Asia, the Middle East, Africa and Japan.
BBC World was recently chosen as the most popular international channel watched by more viewers each day than any other English language channel across eight Middle Eastern countries.*
* Source: Synovate PAX survey 2006. Countries include: Gulf Co-op Council (GCC) countries of Saudi Arabia (Riyadh, Jeddah, Dammam), UAE, Kuwait, Qatar, Bahrain and three other countries - Egypt (Cairo and Alexandria), Lebanon (Beirut) and Jordan (Amman).
Qatar Airways: Qatar Airways is one of the world's fastest growing airlines and recognised among an elite group of only four carriers with a Five Star ranking for service and excellence awarded by Skytrax, the independent aviation industry monitoring agency.
With a fleet of 47 all-Airbus aircraft, Qatar Airways operates to 70 destinations worldwide from its operational hub of Doha, capital of the State of Qatar. The airline's fleet will more than double in size by 2015 to 110 aircraft. Qatar Airways plans to acquire up to 80 new aircraft in orders worth US$16 billion to meet its growth targets.
Qatar Airways features its award-winning Audio Video On Demand interactive entertainment system on its A330 long-haul fleet, allowing passengers in all classes to choose from more than 40 international movies, as well as short programmes to view on their individual TV screens. Passengers can also listen to an extensive list of 250 CDs and 16 audio channels. In addition, there is a choice of 12 video games to play through the interactive TV screens.
Posted by Lara Lynn Golden, News EditorWednesday, July 26 - 2006 at 14:24 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Wed Aug 23 2006.
Disclaimer:
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
It looks like you are using a Mac - check out our 
Web Feeds