'Customers are the key focus of the du experience': CEO, du

The 'art, talk and du' evening kicked off the first of what is slated to be an ongoing process of interaction between du and its customers, allowing them to communicate on a personal level.

The UAE's second telecommunications company, du is also its first integrated telecommunications company. The company is preparing to expand its considerable customer base and enter into the mobile market. du currently provides integrated mobile, fixed line, internet and Pay TV services in the UAE.

Explaining du's commitment to keeping customers and their requirements at the core of all services, Osman Sultan, CEO, du said, 'Listening is the first prerequisite of a good long-term relationship, and we are here to do that today. We are here to ensure we begin on the right foot, by opening up the lines of communication and getting to know each other on a personal level. That is the only way forward for what is rapidly becoming a global 'telecom civilisation'.'

'The customer is at the heart of all that we do at du, and by listening to what you think, feel and want, together we can transform telecommunications as we know it and fulfil our shared vision of ushering in a new era of easier communication,' he continued.

Customers were given a detailed introduction to du and an overview of the company's vision. Presentations by executive management, including an outline of du's plans for the enterprise sector by Executive Vice President of Enterprise Andrew Grenville, were offset by an open house session for customers to voice their opinions and discuss issues such as pricing and services.

'Art, talk and du' proved an innovative and successful way of reaching out to customers, in line with du's commitment to engaging them in the excitement surrounding its anticipated launch of products and services.

du has an authorized, issued and paid up capital of AED4 billion with the Federal Government of the UAE holding a 40% stake in it. The remaining 60% is equally divided amongst Mubadala Development Company, TECOM investments and public investors, following a public sale of shares by the founding shareholders. The company trades on the Dubai Financial Market (DFM) under its trade name du and is helmed by its Chairman Ahmed Bin Byat and CEO Osman Sultan.