Etihad continues to simplify guest travel experience with introduction of E-ticketing

Etihad has implemented the e-ticketing system following a successful fast-track project undertaken over the last four months, which has gained praise from the International Air Transport Association (IATA) and system providers, Amadeus.

"E-ticketing will enable Etihad to enhance the relationship with our Guests by simplifying the way they organize and book their travel," said Peter Baumgartner, Head of Marketing, Etihad Airways. "Guests will be able to obtain their e-ticket using minimal time and effort, regardless of how they are booking their travel."

The introduction of the new system has also ensured that Etihad will comfortably meet the IATA's deadline for all airlines to use e-ticketing only, which is scheduled for the end of 2007.

In order to ensure the new system would operate as planned, Etihad recently conducted trials with employees on selected international routes. The success of the trials meant that the Abu Dhabi-based airline could proceed with the implementation with total confidence.

"E-ticketing once again demonstrates Etihad's ambitions to provide our Guests with a stress-free travel experience, whether on the ground or in the air. Over the next 12 months we will unveil many additional initiatives which support our overall customer relationship management and direct sales strategy," added Baumgartner.

When checking-in for a flight, Etihad Guests simply need to present their passport and e-ticket confirmation number. The relevant boarding passes are then issued, and the Guests can check their luggage in, and proceed through security to the departure gate area.

There are many benefits to Etihad's Guests with the new e-ticketing system especially in terms of security of the document and information contained within it.

Greater convenience is provided too, enabling Guests to now be able to amend their flight details up to 30 minutes before minimum check-in times. Ticket changes can now be made over the phone, removing the need for Guests to visit a sales office.

Travel Agents will also experience the advantages of Etihad's new system, and will shortly be able to offer e-tickets on Etihad flights. This can dramatically reduce the time taken for a travel agent to deliver a ticket and accept last minute bookings.