Bahrain GM Difference launch drives customer satisfaction

The GM D!fference is seen as an holistic way of living and doing business, designed to encourage dealers to exceed customer expectations by creating an environment of quality-driven processes and continuous improvement that ultimately deliver improved standards of service and satisfaction.

Following the launch in Bahrain, The GM D!fference will be rolled out to cover all GM dealers in the Middle East. National Motors was chosen as the first partner to launch The GM D!fference because of its commitment to improving quality and customer service.

The launch was based around an intensive week-long training schedule that saw National Motors' staff experiencing the D!fference and understanding the important role they play in delivering on-going customer satisfaction.

"National Motors has shown outstanding commitment to making the Chevrolet, Cadillac, HUMMER and GMC brands house-hold names in Bahrain," said Terry Johnsson, managing director of General Motors, who was at the Bahrain launch with other senior GM executives.

"Now, with the implementation of the skills and experience gained through the GM D!fference, they are on course to achieving even higher standards of customer service."

National Motors' general manager Geoff Thomas said that to win and retain customers is the aim of The GM D!fference and that all at the dealership were committed to achieving this.

"Combining the values of GM D!fference with our own high standards and service expertise, will help us also to realise our vision of being '...valued and admired as the premier automotive distributor in the Kingdom of Bahrain'."

"A dedicated team has been assembled to champion the GM D!fference at National Motors, with Jason Stubbings, deputy general manager and customer relationship manager Amir Fakhrawi, leading a team of standards' co-ordinators.

"They will be guiding the company towards developing better standards, paving the way for improved customer enthusiasm and loyalty."

He added that several introductory consultations, evaluation and training exercises are already running for all National Motors' personnel. The standards co-ordinators are also starting to identify areas to enhance, ensuring that customers will enjoy exemplary standards of service experience that exceed expectations.