Pistache opens first of two new stores in Dubai

Situated in Dubai's Abu Hail area, the new store is the first of Pistache stores to showcase the new signature look, which has been developed to convey the richness of chocolate.

The second, which will also incorporate the new concept, will open in the Diyafa Str. (Al Ghazal Mall) by the end of July. The basis for the new design was the company's desire to communicate to customers Pistache's commitment to fine chocolate, said Matar Al Hosani, General Manager, Pistache.

"The main idea behind the concept is to offer our clients a warm, welcoming atmosphere, where chocolate is treated like a premium product. The new interior design with the strategic lighting reflects the new vision of Pistache and accommodates our desire to showcase the different chocolate varieties in the manner that they need to be; every single piece has the space and light it deserves," he said.

The Pistache brand was established in Abu Dhabi over a decade ago, since then gaining a reputation as one of the finest chocolatiers in the emirate, as it has become closely linked with gift-giving in the capital city.

With its new ownership in the early part of 2006, Pistache has a complete plan for development and renewal, which can be seen in through a host of new initiative, including the new stores.

The opening of the new stores is part of the Pistache's nationwide growth objectives and in line with the new corporate vision. As part of this, the company is looking closely at Dubai as one of their main areas for expansion. Pistache stores will open in Umm Suqaim (Wasl), and other new development areas in the course of 2008.

"Our aim is to ensure that our customers, who look always for the best, have convenient access to our stores. We are presently working on a zonal expansion that will eventually cover Dubai's main residential and business areas. Very shortly we expect to launch a new initiative that will help us meet the specialized requirements of the business community," he added.

Pistache is presently working on plans for the opening its first chocolate factory, which will lead to the introduction of a host of new products and services by the chocolatier. Meanwhile, the company's continues to pursue plans to expand its retail network and set higher standards of service.