Krusell appoints Source IT as its distributor for Middle East and North Africa

Krusell designs, distributes and markets innovative and user-friendly carrying equipment for portable electronics.

"We are really pleased to add Krusell to our range of products," said Ahmed Al Azzawi, director, Source IT FZCO. "We are always looking to expand our portfolio with complementary products so that we can offer our channel partners complete solutions. By adding the Krusell product range, we give our retail partners additional options for adding value to the end user which, in a competitive market, gives them the edge."

Krusell was founded in 1991. Headquartered in Mölndal, Sweden, the company's production facilities are located in Thailand and China. Krusell focuses on carrying solutions for devices like mobile phones, PDA's, digital cameras, portable electronics and MP3-players. Krusell holds the patent for the unique Multidapt carrying system.

"We are looking for a strong distributor for the middle east region that can match our high ambitions of serving customers with the best quality products in the industry, and I believe SourceIT is that partner," said Carl Svanström, Area Sales Director, Krusell. "Source IT has the same drive for innovation and quality in the way they do business. We are very excited to be working with them to grow our market presence in the region."

Krusell presently has distributors in over 50 countries. Till the end of 2005, over 7000 retailers worldwide sell products assembled with the unique Multidapt®-system.

As the authorized distributor for some of the leading mobility brands such as i-mate™, the specialist Microsoft Windows Mobile handheld devices, as well as NAVIGON, Bluetrek, Jabra, Krusell and Leadtek, Source IT has become well known for its unique and refreshing approach to technology product distribution.