After providing the first PayPass Dual Interface card on EMV basis to the region, the company has now signed a strategic partnership with Arab Financial Service Company (AFS) in the Kingdom of Bahrain. Through its partner AFS, Sagem Orga now enables banks in the Middle East with EMV personalization and EMV migration consulting.
EMV migration has picked up speed in the Middle East. Much like in Asia Pacific, banks in the region are increasingly looking for sophisticated EMV migration solutions that provide multifunctionality to let them tap new revenue potential and enable a unique customer experience.
"While EMV migration itself poses a challenge to the IT departments and Risk Management teams of a bank, the call for a flexible but highly secure card product such as Sagem Orga EMV Lite, Plus or Pro, including local EMV personalization, underscores the modern approach taken by banks in the Arab world," says Silvio Stockmann, Head of Business Unit Banking at Sagem Orga.
To strengthen its footprint in the region, Sagem Orga chose AFS as its strategic partner for the Middle East. This partnership joins the EMV personalization capabilities of AFS and Sagem Orga's proven track record in EMV migration both in European markets and overseas. The result is a sophisticated and reliable service bureau available locally to banks in the region. Sales, customer support and training will continue to be provided by Sagem Orga's regional banking center in Dubai.
"We are proud to partner with Sagem Orga. Their expertise in EMV migration will enhance our personalization service with system integration and more in-depth customer services related to EMV. This will be a real benefit to the region and will enable us to provide a complete solutions to our customers," explains Rasool Hujair, CEO, of Arab Financial Service Company.
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Sagem Orga expands EMV service in the Middle East
- Bahrain: Wednesday, May 24 - 2006 at 10:45
- PRESS RELEASE
Sagem Orga continues to expand its banking business in the Middle East.
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Arab Financial Services (AFS) is the leading Arab company for electronic banking, personal payment instruments and related services. Established in 1984, AFS is in a strong financial position with backing from leading international financial institutions in the Arab world. The company pioneered the concept of outsourcing card processing in the region and was the first company to set up an end-to-end state-of-the-art card-outsourcing environment in Bahrain. AFS is the largest payment card processor in the Middle East and North African regions. AFS is a Principal Member of the Visa and MasterCard Payment Associations and an authorized third-party processor center. Over 50 banks in the region are connected to AFS' online card management system of integrated solutions. AFS offers diverse services, ranging from 'getting started' to full-fledged on-going card processing and related services, assisting banks in issuing Visa and MasterCard to their customers through sponsorship card programs. AFS offers flexible and customized solutions to meet the specific requirements of financial institutions in the region, including full Arabic language functionality.Sagem Orga was founded in 2005 to bundle the smart card expertise of the French company Sagem Défense Sécurité with that of Germany-based ORGA Kartensysteme GmbH. This smart card expert offers its customers innovative, tailor-made system solutions built around the latest card technology, and it is one of the major players in the international smart card industry. Sagem Orga's portfolio includes hardware and software, consulting and services related to smart cards for the Telecommunications, Health, ID and Banking sectors.
Sagem and Orga maintains a global network of subsidiaries, joint ventures, branch offices and sales partners as well as state-of-the-art production sites in Germany, France, China, Brazil, Russia, India, and the U.S. The company employs more than 1,800 people worldwide.
Sagem Orga, subsidiary of Sagem Défense Sécurité, is a part of the international high-tech group SAFRAN. With 58,000 employees in more than 30 countries, SAFRAN generates annual sales of more than 10 billion euros.
www.sagem-orga.com
Posted by Janeta Novakovic, Assistant News EditorWednesday, May 24 - 2006 at 10:45 UAE local time (GMT+4)
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