Sharjah Islamic Bank organizes excellent performance course in customer service

The course was conducted at the Head Office in Sharjah and attended by 20 associates from all different departments of the bank. The course is primarily considered to be part of the grand training program scheme in order to upgrade and qualify the human cadres towards customer service.

Mr. Omar Al Awadi, Head of Training and Development department at Sharjah Islamic Bank, described how the program was conducted for three days with the support of one of the most recognized experts in the field of Customer Service. The program covered many topics ranging from basic etiquette for distinguished associates to how to manage a customers' anger. Other topics covered included methods of understanding customers, rules in dealing with customers, how to understand and evaluate other people views, six sigma success, and lessons on body Language.

Al Awadi emphasized the point that Sharjah Islamic Bank, under the strategic training plan for the current year 2006, has approved the application of two categories of training programs. The first category is basic customer service, which is similar to the existing program, addressed to all associates of SIB. The second category is considered to be an advanced program specialized in customer service, targeting mainly associates who are in direct contact with customers at Branches. The Bank has managed to successfully organize a series of basic programs during the past period with the active participation of over 150 associates.

The advanced program for customer service will commence from the beginning of September and finish by the end of the year.