Jabra launches two elegant colours for the Jabra JX10 Bluetooth® Headset in the Middle East

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The Jabra JX10 will be available in the classic Black and beautiful Burgundy.

From being functional business tools, to becoming fashion accessories, the design and styling of audio products has become increasingly important for today's mobile consumer market. Consumers now want customised products that are in harmony with their own style preferences and individuality. Colour has long been used to stimulate the senses and invoke emotions and plays a vital role in expressing personality. The new Jabra JX10 colour range has been developed to fulfill the current market desire for stylish colours that reflect personality and mood.

The Jabra JX10 has a distinct minimalist shape, elegant finish and Bluetooth technology that sets a new standard in headset design. The Jabra JX10 is among the smallest and lightest headsets available in the market. It weighs less than 10 grams (one ounce) and measures less than four centimetres (one and a half inches) in length.

'We've seen a growing demand from the Middle East consumers to have the freedom to express themselves as individuals,'

said Ahmed Elkalliny, Regional Sales and Marketing Manager, Jabra EMEA 'Our focus has been to design audio products that match individual taste and lifestyle without compromising on quality, performance or design.'