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Mr. Juma will be overseeing the communication objectives of the intermediary and will aim to boost its marketing objectives and creative goals in line with Dubai Bank's overall strategy.
"We are working in a fast pace environment where competition is increasing and there is a strong requirement to differentiate one's self from the competition. Under the laws and rules of globalization and the demand for openness, it is very essential to deliver true and convenient information to the public. This mission is one of the most vital issues the new administration should be characterized by, building on promptness, creativeness and clarity",
said Mr. Juma.
He added: "By any given criteria, Dubai has become an international city; therefore Dubai Bank endeavors to continually work at a world class level of standards. One of the missions of the communication department is to send out this message and our values to the public, in a clear and credible way".
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Anne-Birte Stensgaard, Senior News Editor
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