RAK Properties to use MasterKey real estate software to manage 'Julfar Towers'

The towers, estimated at AED 500 million, will be located in the center of Ras Al Khaimah and consist of both a residential tower and an office tower. Providing residents with full amenities such as parking, a kindergarten, a fitness center and various retail outlets, the Julfar Towers have been developed by RAK Properties to meet and exceed residents' high expectations.

To help ensure the success of this tremendous project, RAK Properties has enlisted the services of MasterKey Systems, using their mkSales and mkProperty Management packages to help administrate the Julfar Towers.

Developed locally with the needs of an exploding property market in mind, MasterKey can ensure that it provides the most comprehensive sales and property management platform on the market.

Its innovative web-based database solution provides its users with several advantages over the competition, by providing users with immediate access to fully comprehensive information on both clients and units.

"We were overwhelmed with the response we received towards selling freehold units at 'Mina Al Arab' & 'Julfar Towers'," said Mohammed Sultan Al Qadi, Managing Director, RAK Properties. "This reflects the investors' trust in RAK Properties' projects. As such, we need online services like those provided by MasterKey Systems, as they are an invaluable tool in making those sales go smoothly and efficiently".

Using the mkSales package, agents can track unit status, show customers unit details, directly make reservations and sales as well as print receipts; pulling all relevant information from a centrally maintained database.

"Six years of experience in the local real-estate market have given us the experience to craft our services to meet all the needs of our users," said Daniel Hart, Operations Manager at MasterKey Systems. "Our online platform allows businesses to streamline and efficiently manage their properties, from concept through sales and beyond, and it allows us as a service provider to respond rapidly and decisively to the ever changing needs of the market."

The new revolution for technology companies is to provide their services online. MasterKey Systems is on the forefront of this 'On-Demand' phenomenon in software delivery, along with such esteemed companies as Google and Microsoft Office competitor Goffice. Players in the technology field refer to it as 'The Business Web', and it allows its practitioners the flexibility and the room to adapt and prosper.