ASRock Inc. appoints Almasa IT Distribution as distributor for the Middle East region

Notes and media contacts

About ASRock Inc.:
ASRock Inc., established in 2002, is an energetic company with the combination of technology innovation and humanity. Devoting efforts to bringing customers the innovative and reliable motherboards with the design concept of 3C, "Creative, Considerate, and Cost-effective ", ASRock has successfully established a well-known brand as the best price-performance motherboard maker in the industry.

Moving with the trend of PC technology, ASRock will always keep the commitments of creating products of best value for worldwide users. We always provide our users products with forward-looking vision, like the spirit presented in our maxim:

"ASRock, an Expert in Windows Vista""
For more information, please visit www.asrock.com

About Almasa IT Distribution:
Founded in 1996, Almasa IT Distribution is today one of the leading distributors of IT hardware and networking solutions in the Middle East and North Africa. Almasa IT Distribution works closely with the world's leading vendors such as Avaya, AMD, Asus, ATI, Extreme Networks, D-Link, Foxconn, Hitachi, Hewlett-Packard, HP Procurve, Intel, Proview, Juniper, Lenovo, Maxtor, nVidia, Samsung, Symantec, U.S. Robotics and many more. The product portfolio includes computer parts, storage devices, CPU's, memory, multimedia products, computer systems, display devices, supplies and media to printing devices, consumer electronics, input devices, network products, software, information assurance and communication products. Almasa IT Distribution maintains its stronghold with an experienced Sales, Marketing and Support Team to serve its customers with the best selection of IT solutions combined with an unrivalled value and service available in the market. Dedicated to the reseller channel, Almasa IT Distribution consistently delivers expert logistics to fulfil the differing requirements of the market and demands for quick product turnaround.

Headquartered in Dubai, Almasa IT Distribution operates state-of-the-art warehouses with in-country services and facilities. Apart from its main logistics hub in Jebel Ali Free Zone, the company provides in-country services in Dubai, Riyadh, and Kuwait in order to guarantee reliable logistics support, rapid response, delivery and localised in-country services to customers in the Middle East, Africa, Europe and Asia.

Almasa IT Distribution is a member company of Almasa Holdings. The group has five group companies comprising Almasa IT Distribution, The Hiring Solutions Company, Almasa Business Solutions, Performance Systems and Omniyat Properties - launched recently with a capital of AED 300 million. Almasa Holdings employs over 350 people with some 40 different nationalities across its five member-companies. It operates in more than 60 countries, including the Middle East and North Africa, Asia and Europe. The group has offices in 12 countries, with the biggest being its headquarters in Dubai, UAE.

For more information please contact:

Almasa IT Distribution
Simone Viethen
Manager - Marketing Communications Department
Tel.: +971 4 3063 138
Fax: +971 4 3063 111
Mob: +971 50 6401924