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Emirates, World Cup brand boost
- United Arab Emirates: Thursday, August 10 - 2006 at 08:04
Emirates airline has received a big boost to its brand in Germany from sponsoring the 2006 World Cup, Reuters reported. According to a study by the University of Hohenheim in Stuttgart, Emirates raised its brand awareness in the country to 30% from 11%. South Korean carmaker Hyundai scored the highest among sponsors, with a brand recognition rate of 50%.
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James McInerney, News EditorThursday, August 10 - 2006 at 08:04 UAE local time (GMT+4)
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