Capitalising on the increased demand for quality, cost-effective and reliable rental vehicles, Thrifty has made an unprecedented 'attack' on the market and this summer accordingly sees the launch of several promotional offers.
This sensational offer - which is predicted to set tongues wagging at car rental headquarters across the UAE - coincides with a recent company expansion which has witnessed the signing of a major deal with the Majid Al Futtaim (MAF) Group and has seen mall counters opening in Deira City Centre, Mall of the Emirates and Sharjah City Centre, as well as a significant enhancement of their rental fleet, which now features a full line of vehicles, from economy through full-size cars, as well as minivans, full-size pickups, convertibles, and sport utility vehicles (SUVs).
"At thrifty, we are committed to price busting," said Rahul Singh, general manager, Thrifty Car Rental.
"As the population of the UAE continues to escalate, so does the demand for good quality rental vehicles. However, with that demand comes a rise in the amount of car rental businesses and therefore an increasingly competitive market with an astutely value conscious consumer. Our low prices are therefore a direct reflection of this shifting market," he concluded.
Customers looking for these top of the range vehicles through Thrifty can dial 800-4694, a toll free number to enquire about availability or make a reservation 24 hours a day. The number is enabled to ensure that when a potential or existing customer calls from anywhere in the Emirates the phone will be answered at the corresponding 24-hour service desk in the city from where the customer is calling.
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Thrifty forecast to win regional price war
- United Arab Emirates: Thursday, August 10 - 2006 at 09:05
- PRESS RELEASE
With a continuous stream of new residents settling in the UAE, the regional car rental business is becoming increasingly more competitive according to analysts, it was announced today.
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About the Dollar Thrifty Automotive GroupDollar Thrifty Automotive Group, Inc. is a Fortune 1000 Company headquartered in Tulsa, Oklahoma. Driven by the mission "Value Every Time", the Company's brands, Dollar Rent A Car and Thrifty Car Rental, serve value- conscious travellers in approximately 70 countries. Dollar and Thrifty have approximately 800 corporate and franchised locations in the United States and Canada, and they have operations at most major airports. The Company's more than 8,000 employees are located mainly in North America, but global service capabilities exist through an ever expanding franchise network.
Some of the statements contained in this press release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Although Dollar Thrifty Automotive Group, Inc. believes such forward-looking statements are based upon reasonable assumptions, such statements are not guarantees of future performance and certain factors could cause results to differ materially from current expectations. These factors include: price and product competition; economic and competitive conditions in markets and countries where the companies' customers reside and where the companies and their franchisees operate; natural hazards or catastrophes; incidents of terrorism; airline travel patterns; changes in capital availability or cost; costs and other terms related to the acquisition and disposition of automobiles; systems or communications failures; costs of conducting business and changes in structure or operations; and certain regulatory and environmental matters and litigation risks. Should one or more of these risks or uncertainties, among others, materialize, actual results could vary from those estimated, anticipated or projected. Dollar Thrifty Automotive Group, Inc. undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results over time.
For more information, please contact:
Sam Eltibi
Regional Director, Middle East and North Africa
Dollar Thrifty Automotive Group, Inc.
Tel: +971 4 43328833
Fax: +971 4 3324454
About Mall of the Emirates
Mall of the Emirates, the world's first shopping resort, is located at interchange no.4 of Sheikh Zayed Road in Dubai with a dedicated overpass access and 6,000 public parking spaces. It is the latest of Majid Al Futtaim Investments shopping mall developments following on from the success of the City Centre brand around the region. The 2-level centre features 2.4 million sq. ft. of department store, fashion, lifestyle, sports, electronics and home furnishing retailers, a Magic Planet family entertainment area, the largest Carrefour in Dubai, a 14-screen multiplex cinema, the Ski Dubai snow park, 180,000 sq. ft of coffee shops and restaurants and a 5-star Kempinski 'Alpine style' resort hotel. A theatre and arts centre will open during 2006.
Posted by Anne-Birte Stensgaard, Senior News EditorThursday, August 10 - 2006 at 09:05 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Mon Apr 02 2007.
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