Fashion and Value come to City Centre Muscat

Muscat, Oman
While all four brands are already present in Muscat, the new stores will bring the latest international trends to the city.

NEXT is a high street fashion store for ladies, men and children, and stocks clothes, accessories and gifts. Mothercare provides quality fashion for children from birth to age eight and mothers-to-be, in addition to essentials like car seats and cots. Milano is the leading fashion footwear and accessory brand in the Middle East, while Claire's Accessories is the world's leading mall-based retailer for popular priced accessories and costume jewellery.

NEXT, at 200 sqm, is one of the biggest fashion stores in the centre, and offers style for the whole family, from high street menswear and ladieswear to high quality children's wear at excellent prices. The new store offers international trends in casual and formal wear, with the chic and style that NEXT has become famous for.

"The brand entered Oman only last year, but was an instant hit," said Vicki Duffin, "The combination of well-cut clothes and fashionable accessories has appealed both to Omanis and expatriates. The range of gifts - Objects - has also done very well. We have great hopes for the new store as the brand has already exceeded our expectations in the market."

She added that the new Mothercare store, at 160sqm, would provide a spacious and relaxing atmosphere to shop for hardware and children's and maternity wear. "Mothercare has been trusted by mothers for generations to look after their needs from pregnancy through the first steps right up to older children. The store provides fashionable clothes of high quality at great value. Mothercare also has an extensive hardware range that includes nursery furniture, cots, bedding and steriliser bottles."

Milano is the leading fashion footwear and accessory brand in the Middle East, offering the latest European styling in ladies' shoes and bags and men's footwear. Milano is recognised as the premier brand with a contemporary collection that caters for all lifestyles and occasions, offering both value and quality. The brand appeals especially to young people, because of its sharp adaptatations of the latest footwear trends.

"The new Milano store will include men's shoes, for the first time in Oman," said Vicki, "and will also offer a substantial number of fashionable accessories and shoecare items."

Claire's Accessories is the world's leading retailer in popular priced accessories and costume jewellery. Claire's offers a huge selection of trendy accessories for all occasions, from high street fashion and up-to-the-minute catwalk trends to everyday essentials.

"Claire's has been a real success story in Oman, appealing both to young girls and teenagers spending their pocket money, right up to adults. The new store also introduces cosmetics, make up and new gifts, which are going to be very popular."

"The new stores are all about providing an enjoyable shopping experience that combines fashion and fun with value for money," said Vicki.

ENDS