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"The mall hosted several DSS activities, which attracted an impressive footfall of over 10,000 visitors to participate in the events. All of this had a very positive impact on our sales figures," said Haithem Jadaan, manager, Al Ain Centre.
He added,
"The sales have increased by 20-50 per cent, and there is also a 10 per cent increase in the number of visitors coming to the mall. The promotional campaigns were the main impetus to the increased sales, as many people won prizes. There was also a promotion campaign that was conducted in cooperation with Radio 4, which got a huge response."
Haitham Jadaan expects the continuation of this turn out in the remaining weeks of DSS, especially during the Back-2-School surprises themed week.
Most stores in Al Ain Centre sell computers and laptops, where laptops are the fastest moving items.
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Anne-Birte Stensgaard, Senior News Editor
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