The Middle East Masti Band will ensure that Friday night is a special time for viewers with all their favorite programmes and TV personalities. It will also offer the best of talent shows, family game shows, quizzes and musical competitions. "The idea is for people to really lie back and enjoy family entertainment on Zee TV. It will be a one-stop channel for entertainment and a treat for the entire family", added Rajeev Kheror, Creative and Programming Head - Zee TV Middle East
The Middle East Masti format will kick off on 18th August with Zee TV's premier show - Anthakshari Middle East Masti. The channel has also been filming popular shows such as Sa Re Ga Ma Pa - Middle East Muqabala in Dubai and was one of the first in its genre for local programming.
Zee TV's move to create the band comes after a series of other recent developments to reinforce the network's growing focus on this region. According to Yogesh Radhakrishnan, Managing Director and CEO Real Media - Zee Network "Middle East has always been on our top priority list, we have always taken this region very seriously For example, we have made major investments in our infrastructure and have brought some of our top shows to Dubai and customized them for the region. Now, we are taking another step in this direction by introducing the Middle East Masti Band" This would come very relevant to the viewers of this region especially with the introduction of the Friday to Saturday weekend from September.
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Zee TV introduces Middle East Masti Band
- United Arab Emirates: Sunday, August 13 - 2006 at 08:33
- PRESS RELEASE
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As part of its expansion plans in the Middle East, Zee Telefilms International, the Middle East arm of India's leading television network Zee TV, is now introducing a special Middle East Masti Band from 8 pm to 10 pm every Friday night starting from 18 August 2006.
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Posted by Anne-Birte Stensgaard, Senior News EditorSunday, August 13 - 2006 at 08:33 UAE local time (GMT+4)
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This article was updated on Tue Nov 21 2006.
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About Zee Network
Zee Network is the pioneer of satellite broadcasting in India and is one of the first private sector entrants into the Indian broadcasting industry. The Zee Network covers the entire media spectrum including television programming; satellite broadcasting; cable distribution; production and distribution of films; music publishing, long distance education and the creation of animation software. The Zee Network has many firsts to its credit. It was the first listed media company in India; the first to start Zee TV - a Hindi general entertainment channel in India, Zee Cinema - Hindi cinema channel in India and Zee News - 24-hour Hindi news channel; the first to set up MSO operation at a national level with Siticable and the first to launch a regional bouquet of channels. In the Middle East and abroad, Zee is widely accredited for driving demand with crossover events like the Zee Cine Awards, Temptations 2004 and various others in the same genre. The company today has one of the largest Indian multiple distribution platforms with an estimated reach of 350 million viewers in over 120 countries globally including all major markets such as Asia Pacific, Middle East, United Kingdom, United States of America, Africa, Caribbean Islands and Canada.
For more information, please contact:
Nadia Ejaz, Bates PanGulf PR,
Tel: +971-4-295 3456; Fax: +971-4-295 1027; Cell: 050-245 7153
Zee Network is the pioneer of satellite broadcasting in India and is one of the first private sector entrants into the Indian broadcasting industry. The Zee Network covers the entire media spectrum including television programming; satellite broadcasting; cable distribution; production and distribution of films; music publishing, long distance education and the creation of animation software. The Zee Network has many firsts to its credit. It was the first listed media company in India; the first to start Zee TV - a Hindi general entertainment channel in India, Zee Cinema - Hindi cinema channel in India and Zee News - 24-hour Hindi news channel; the first to set up MSO operation at a national level with Siticable and the first to launch a regional bouquet of channels. In the Middle East and abroad, Zee is widely accredited for driving demand with crossover events like the Zee Cine Awards, Temptations 2004 and various others in the same genre. The company today has one of the largest Indian multiple distribution platforms with an estimated reach of 350 million viewers in over 120 countries globally including all major markets such as Asia Pacific, Middle East, United Kingdom, United States of America, Africa, Caribbean Islands and Canada.
For more information, please contact:
Nadia Ejaz, Bates PanGulf PR,
Tel: +971-4-295 3456; Fax: +971-4-295 1027; Cell: 050-245 7153
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