New employees: valuable from day 1 onwards

Your new employees always have a big first day. You introduce them to the team and their desk and you hand-over to the colleague who already starts giving them instructions for the first to-dos. New employees need more in order to improve your business performance. Thus you need to follow these three rules: 1. Take a lot of time and intensive care of your new employees. 2. Introduce them to all your brands, products, services and processes. And 3. Explain all important values and cultural aspects of your business. Values are important points for your employees to act as one company and row in the same direction - to the advantage of your growing profits. Three perspectives are especially relevant:

Company: Describe which values and culture are expected and lived in your company respective in your division. For example, is openness and dialogue common or hierarchical seriousness?

Brand: Introduce your new employees to your brand values and product or service features and promises. Do these focus on quality and tradition or rather on lifestyle and innovation? What does the customer expect from your products and services?

Customers: Which reasons, benefits and values lead to the purchasing decision of our customers? These can be technical points or individual values. The new employee for example might discover: 'Many our customers are high-income people and value our exceptional quality a lot. They also appreciate our pragmatic and helpful solutions.'

This way, your new employees get a better and more complete picture what is important and how to handle their tasks more effectively and more efficiently. This procedure provides them with more security and motivation.