The total amount raised was in excess of AED 320,000, generated through 16,000 SMS messages after lines closed on Sunday 6th August 2006. The campaign, launched in association with H.H Sheikh Mohammad Bin Rashid Al Maktoum Humanitarian and Charity Establishment, and supported by Etisalat, raised AED 160,000 in just five days and is in addition to direct donations which were deposited into a designated Emirates Islamic Bank Account.
Nasser Al-Shaikh, Vice Chairman and CEO of National Bonds Corporation commented,
"We hope that this initiative will help contribute towards relieving the sufferings of the Lebanese people in these difficult times. It is with this objective in mind that we have decided to respond to the public's generous reply to our humanitarian call, by matching the amount raised, thus doubling it."
Nasser Al-Shaikh added, "National Bonds carries a human mission first and foremost, reflected in its core objective of helping people save for a better future, in a way that is in compliance with Shari'a principles, and rewarding in terms of monthly prizes and annual profit distributions. People are at the core of our mission, not just in the UAE and in Lebanon, but in every part of the world."
National Bond's "Cry for Help" campaign launched on Wednesday 2nd August 2006, gave members of the UAE public the opportunity to make donations to the charitable fund by sending the word "Lebanon" via SMS to 4242. Each SMS raised AED 10 for the thousands of displaced and needy people in Lebanon. Donations were also sent to Emirates Islamic Bank Account number 0020-600000-008.

Posted by Anne-Birte Stensgaard, Senior News Editor



