Rubaiyat celebrates 25th anniversary with American Express cardmembers

The offer also celebrates the 20 year relationship between Rubaiyat and Amex (Saudi Arabia) Limited and gives American Express Cardmembers the opportunity to use their vouchers at over 40 showrooms and solo boutiques of Rubaiyat's portfolio until 31 August 2006.

"Rubaiyat is an esteemed brand and we are delighted to celebrate its long standing success in the Kingdom by providing a value-added benefit for our discerning Cardmembers,' said Fahad Al-Guthami, Head of Sales and Merchant Marketing Division, Amex (Saudi Arabia) Limited.

"Our merchant network is at the heart of our operations. Partners like Rubaiyat understand our commitment to add value to each offer and share our vision to make each experience unique for the American Express Cardmembers."

"Rubaiyat is also one of the key partners in our Membership Rewards customer loyalty programme and we are confident that this strategic partnership will provide exclusive benefits for both our Cardmembers and Rubaiyat's customers," added Al-Guthami.

With this special offer American Express Cardmembers can also enjoy a host of benefits including Retail Protection, Membership Rewards points and 1% MoneyBack.

Rubaiyat operates over 40 multi-brand stores and solo boutiques in Jeddah and Riyadh and offers haute couture brands like Emporio Armani, Gianni Versace, Giorgio Armani, Gucci, Kenzo, Lanvin, Polo Ralph Lauren in Jeddah and Ermenegildo Zegna.

Marco Bester, General Manager of Rubaiyat Company for Industry & Trade Ltd. said: "Rubaiyat offers exclusive brands that specifically appeal to sophisticated consumers such as those who hold American Express Cards, who not only expect the best in style and quality but are accustomed to it. On the occasion of our 25th Anniversary, it gives us great pleasure to be able to further enrich the shopping experience for these valued customers."