'Ipsos Stat' survey confirms the position of Al Arabiya as the leading news channel of the region

Al Arabiya recorded a top share in audience viewership as the leading news channel, with 17% of respondents watching Al Arabiya on a monthly basis, while its closest competitor recorded only 12%. This puts Al Arabiya clearly ahead of its nearest competitor, Al Jazeera by more than 42%.

According to the results, Al Arabiya recorded 230 points in average viewership with 38 points in reach of all Adults, while Al Jazeera gained respectively 171 and 29 points. The most important aspect of the results reveals that Al Arabiya's main evening news bulletin, which airs at 9:00 pm KSA Time, recorded 13.71 rating points of viewership, 93% more than Al Jazeera's 7.10 points on the same days and times. This result shows that the viewership rates of Al Arabiya's main evening news bulletin are almost double that of Al Jazeera.

"The 'Ipsos Stat' survey reaffirms Al Arabiya's position as the leading news channel in the region," said Abdul Rahman Al Rashid, General Manager of Al Arabiya News Channel. "The survey also proves our media strategy correct, a strategy which bases itself on credibility, objectivity, balanced reporting and a commitment to cover world events with full and complete honesty. All of these different aspects bring Al Arabiya even closer to the truth."

He added,

"The importance of this survey is reflected in its being conducted inside the Kingdom of Saudi Arabia, which is considered by far to be the largest consumer market in the region, and the nation most flourishing and able to represent the different components of the Arab world in terms of socio-economic indicators. The survey has shown how both the citizens and residents of KSA rely on Al Arabiya as their first and primary source of credible political, business and financial news; breaking news; and talk shows."

Finally, the results of the survey prove that the choice of Al Arabiya by leading regional and global advertisers is the judicious one due to the fact that Al Arabiya is the most effective news media vehicle in reaching many different viewers, decision makers, and top management of the region.