Lacnor's freshness enlivens the UAE market

    Dumped value of 'ID':
'93956';

Dumped value of 'images_loop':
[
    {
        'caption' => 'Smeha Fallakha, Marketing Manager of Lacnor.',
        'col' => 'picture',
        'name' => 'lacnor.jpg',
        'url' => '/4/28634-lacnor.jpg'
    }
];

Shoppers will enjoy freshness at a lower price from late August to the end of September.

The promotional campaign coincides with the back to school season and the holy month of Ramadan. It covers an array of products ranging from juices and milk to tomato paste and evaporated milk; the campaign features a product every week between late August and September. The goods are available in different sizes and flavours across the market.

The objective of this exercise is to solidify Lacnor's commitment to freshness and quality. 'We are aware of our consumers' needs. With Ramadan approaching and parents getting ready to send their kids back to school, we felt it was important to offer shoppers a range of juices and dairy products for less,' said Smeha Fallakha, Marketing Manager of Lacnor. 'The promotional campaign will be expanded to October introducing new products to consumers and will cover Bahrain, Oman and Qatar markets.'

Lacnor's juices, evaporated milk, junior milk and tomato paste are available at reduced prices in UAE supermarkets throughout September.