Sponsors liven up Modhesh Fun City

DWTC has been a constant support for DSS, having hosted many of their activities. This year their involvement has increased as sponsor of the expanded and bigger-than-before Modhesh Fun City.

A spokesperson for the company said that the move is part of DWTC's ongoing commitment, in co-operation with the authorities, to promote Dubai as a complete business, leisure and tourism destination.

Dubai Refreshments Company, the sole franchisee and distributor for PepsiCo and Mirinda in Dubai, Sharjah and the Northern Emirates, one of the 13 key sponsors of this year's summer fiesta, has lined up a wholesome array of promotional activities and fun events to enthrall children of all ages.

Though the company has been supporting DSS since 2003 this is the first time that their brand Mirinda is sponsoring the annual summer event. Modhesh Fun City at the Dubai World Trade Center will remain the key attraction offering Mirinda throughout Dubai Summer Surprises 2006 with Superman as well as other sponsoring brand Aquafina.

May El Labban, Marketing Projects Manager, Dubai Refreshments Company (DRC), said, "We are delighted to support DSS for the fourth straight year and are thrilled with the way the summer event has continued to grow. Mirinda appeals to a younger, 'tween' audience, which is more in tune with the profile of DSS, its fun mascot, Modhesh and hundreds of youngsters that flock to Modhesh Fun City every day throughout the summer fiesta."

A host of team and individual games with gifts has been organised by Mirinda. Modhesh Fun City has Mirinda and Superman drawing competitions every day, with amazing gifts to be won, like Superman T-shirts, wall clocks, stationery sets, and free cans of Mirinda. Apart from sporting fun there will also be some mind games like the life-size Superman puzzle game.

Emirates airline has supported DSS since its inception in 1998. Emirates' status as the Official Carrier and a key sponsor of the DSS underlines their commitment to the Dubai Government's tourism initiatives. Emirates has promoted DSS across its 83-strong destination network with a full-scale PR and advertising campaign.

They have also brought thousands of visitors to Dubai through unbeatable value-for-money holiday packages. The Emirates' DSS special holiday packages have been carefully designed to satisfy the needs of international customers and offer a range of prices, properties and comforts.

Etisalat, another Key Sponsor, has also supported allied activities such as Modhesh Friends Club. Etisalat has benefited from the association with the spectacular learning and entertainment options for young children and their families. As a key sponsor, Etisalat has consolidated the growing partnership between DSS and large corporate entities to help strengthen Dubai's retail and tourism sectors during the summer season.

The 10-week long DSS, which opened with Ice Surprises week on June 21, celebrated the Arts Surprises Week, International Food Surprises, Adventure Surprises, Cartoon Surprises, Nature Surprises, Knowledge Surprises and continues with the weekly themes of Flower Surprises, Heritage Surprises and will conclude with Back-to-School Surprises on September 1.