DSS Summer Family Fiesta ready for a fabulous time

The event - which offers a range of awesome activities including games, competitions, food and hobbies and craft - has become a major talking point for families looking to end their summer holiday on a high note and organisers are upbeat about the interest from visitors.

Running from 22-26 August at the Dubai International Convention and Exhibition Centre (DICEC), the Summer Family Fiesta combines three distinct events - the Summer Food Festival, the Recreation & Games Festival and the Hobbies & Crafts Festival - to provide a uniquely memorable experience for visitors, whatever their interests.

"Our aim is to offer the right mix of ingredients to provide an exciting summer's day out for families from all nations and children of all ages. The Fiesta is accessible to everybody and is held alongside the Modhesh Fun City, ensuring people will be spoilt for choice on the day," said Helal Saeed Al Marri, Director General, Dubai World Trade Centre.

Backed by a regional promotional campaign, the Fiesta is attracting interest across the GCC, as people look for a family-friendly break at one of Dubai's best-known locations.

Each of the Festival events provides its own range of entertainment and attractions. The Summer Food Festival, for example, will host stalls serving a tantalising range of Emirati delicacies as well as sweets and confectionaries.

Among the highlights will be a live fruit and vegetable carving demonstration and the first-ever Barista Coffee Competition, supported by illy, designed to find the best cup of coffee in the UAE.

The Recreation & Games Festival is an ideal distraction for children, incorporating an Electronic Gaming Hub with the latest exciting computer action as well as a range of gripping sporting competitions including basketball, table tennis and soap soccer.

Children will also be able to try out fantastic amusement rides and games, along with specially-designed activities in a safe and entertaining environment.

For people looking for more artistic pursuits this summer, the Hobbies & Crafts Festival will showcase the diversity and creativity of Middle Eastern arts and crafts, providing a fascinating insight into pottery, painting and weaving.

Children's City, Flying Elephant and Foton Edutainment will run workshops throughout the Fiesta for children of all age groups, to provide them with an introduction to the arts and uncover hidden talents in participants.

Visitors can expect delicious local cuisine, exciting entertainment options, traditional and contemporary handicrafts, fun activities and demonstrations during the five day Fiesta. Damas, Wild Wadi, Grand Cinemas and Round Table Pizza are offering mega prizes for visitors, while daily raffles and prize draws see lucky families walk away with some fabulous prizes.