IDC report sets Toshiba apart in Mid East notebook sales

The latest notebook sales data from industry research body IDC confirms that Toshiba has outstripped its nearest rivals and scored well above the regional average rise of 53 percent.

"For the seventh quarter in a row, Toshiba has experienced growth ahead of the average market rise in its notebook sales across the Middle East," said Ahmed Khalil, Toshiba general manager for the Middle East and Africa. "In some of the key regional markets, Toshiba is experiencing growth well above its nearest rivals placing it as the leading notebook brand in those respective countries.

"The combination of Toshiba's strategy of targeting specific markets during the quarter and the dedication and hard work put in by my colleagues together with Toshiba's channel partners has proved very effective."

Toshiba launched its ground-breaking Qosmio notebook platform with HD-DVD ROM at the end of March which not only achieved significant sales but also raised awareness for other notebooks in Toshiba's range.

"The Qosmio launch had a significant impact on the market," said Khalil. "The innovative design concept and features of the Qosmio captured the attention of our key customers and reaffirmed Toshiba's commitment to quality with the result that Toshiba as a notebook brand is featuring on more pre-qualified tender lists than ever before.

"With the recent launch of the Tecra A8 a platform targeted to appeal to the SMB market, Toshiba is predicting above average growth in the Middle East for the foreseeable future."

Toshiba's performance was particularly strong in Egypt, where the company experienced a staggering 553 percent growth; vaulting the vendor to the top sales spot. Toshiba also captured the lead in Kuwait and Oman.