The opening ceremony hosting an interactive show will be attended by Ali Ibrahim, Deputy Director General for Executive Affairs, Khalid Al Kassim, Deputy Director General for Planning and Development, Sultan Lootah, Head of the Back-2-School Surprises Organising Committee, Saeed Al Nabouda, DSS CEO, a number of DED senior officials and the media.
The Back-2-School Surprises week will witness more than 56 activities to take place in 14 shopping malls and centres across Dubai during the themed week. Activities include 14 main events such as the One Million Finger Print, the School Fantasy, a story on each door, Success Stairs (Sulam Al Najah), the Traffic Academy, the School Creativity Fair, the Fun Academy, My School is My Priority, the Book Store, the Ancient School, the School Scouts Competition, Back-2-School Fair and the Longest Sketch Book
Activities are to take place at the Emirates Mall, Ibn Batuta Mall, Al Reef Mall, Deira City Centre, Hamarain Center, Mercato, Ghurair City, BurJuman, Al Bustan Center, Bin Saugat, Lamcy Plaza, Children's City, Modhesh Fun City and the Dubai Department of Economic Development premises.
The Back-2-School Surprises week is held in partnership with Abu Dhabi National Bank and Al Sayegh Group. It is sponsored by Road and Transport Authority, New Horizon Institute, Abu Dhabi Islamic Bank, Al Yousef Group, Grand Stores, Dubai Commercial Bank, Al Rawabi, Mohammed Sharif and Brothers Stores, Acer, and Khaleej Times as main sponsors.
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DED to open Back-2-School Surprises activity week
- United Arab Emirates: Wednesday, August 23 - 2006 at 14:47
- PRESS RELEASE
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The Dubai Department of Economic Development (DED) organised Back-2-School Surprises will be launched at a opening ceremony on Thursday evening at 7pm at the Mall of the Emirates.
Back-2-School Surprises 2005
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Lara Lynn Golden, News EditorWednesday, August 23 - 2006 at 14:47 UAE local time (GMT+4)
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For further information, please contact:
Hicham El Amrani/Mahmoud Abdulla
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
P O Box 28063, Dubai, UAE
Tel: (971 4) 3344550
Fax: (971 4) 3344556
About Department of Economic Development (DED):
The Department of Economic Development (DED) was established in March 1992, with the objective to organise, regulate and boost trade and industry within the Emirate of Dubai. The DED has moulded its mission of building a futuristic establishment, in accordance with the vision of the Government of Dubai and in the light of globalisation and the requirements of a digital economy. One of its key functions is to encourage local and foreign investments in commercial and industrial projects, and create the appropriate environment for investors.
The DED's other functions comprise a wide range of regulatory activities including the preparation and maintenance of a commercial register and the supervision of all organisations. The DED is responsible for regulating the affairs of commercial agents and brokers and commercial advertising offices, in addition to overseeing and controlling the insurance industry in the Emirate. Examining the participation of the government in the private sector and representing the government in companies where it has a stake, also comes under the purview of the DED.
Hicham El Amrani/Mahmoud Abdulla
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
P O Box 28063, Dubai, UAE
Tel: (971 4) 3344550
Fax: (971 4) 3344556
About Department of Economic Development (DED):
The Department of Economic Development (DED) was established in March 1992, with the objective to organise, regulate and boost trade and industry within the Emirate of Dubai. The DED has moulded its mission of building a futuristic establishment, in accordance with the vision of the Government of Dubai and in the light of globalisation and the requirements of a digital economy. One of its key functions is to encourage local and foreign investments in commercial and industrial projects, and create the appropriate environment for investors.
The DED's other functions comprise a wide range of regulatory activities including the preparation and maintenance of a commercial register and the supervision of all organisations. The DED is responsible for regulating the affairs of commercial agents and brokers and commercial advertising offices, in addition to overseeing and controlling the insurance industry in the Emirate. Examining the participation of the government in the private sector and representing the government in companies where it has a stake, also comes under the purview of the DED.
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