The study, entitled "Pan-Arab Television News...Winners and Losers", presents performance results for Al Jazeera's, Al Hurra's and Al Arabiya's coverage of the war in Lebanon.
Jihad Bitar, General Manager of Comtrax Solutions, said, 'The methodology used in this study benchmarks pan-Arab news channels, and allows station managers and news directors to better enhance and fine tune the content and structure of their newscasts; thus further appealing to viewers."
Using Comtrax Solutions' unique Key Performance Indicators, Al Arabiya scored a 7.6 on the Relative Attractiveness scale for Lebanon War 2006. Al Jazeera came a close second with 6.9, and Al Hurra a distant third with a score of 3.2.
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Al-Arabiya ranked first in covering Lebanon War 2006
- Lebanon: Thursday, August 24 - 2006 at 11:27
Comtrax Solutions announced the release of a television analysis study on the coverage of Lebanon War 2006 by the major Pan-Arab all news channels.
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The full 10 page study can be made available for free by writing to: bitar@comtraxsolutions.comComtrax Solutions is a Beirut based consulting and research company that helps Arab media groups enhance their broadcasting and written content. Since 2003, Comtrax Solutions has worked on a large number of television news and entertainment programs, delivering rating enhancing results. Its methodologies and tools are unique in the Arab world.
Janeta Novakovic, Assistant News EditorThursday, August 24 - 2006 at 11:27 UAE local time (GMT+4)
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This article was updated on Sat Jun 09 2007.
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