BenQ foresees LCD televisions driving global electronics growth

As a result, flat-screen TVs are replacing iPods, digital cameras and other mobile devices as the primary source of consumer electronics market growth.

"The global TV market is forecast to grow from an estimated US$ 25 billion in sales and 21 million units shipped in 2005 to US$ 85 billion and over 101 million units shipped in 2009," said Manish Bakshi, general manager, BenQ Middle East and Africa.

"This represents a 183 per cent growth on shipment units and a 110 per cent growth in revenue. In 2009, for the first time, LCD televisions will outstrip sales of CRT TVs in the ratio of 53:47. In Middle East, we expect a 226 per cent growth - total units shipped will increase from 150,000 to 450,000 units by 2009. Saudi Arabia and the UAE will remain key markets."

BenQ, the region's leader in digital lifestyle products, has expanded its LCD TV line and launched four new models - the VA261, VA321, VA371, and VA421. The new range is aimed at consumers looking for high specifications with affordability, and is the perfect replacement for current users of CRT televisions.

The elegant and simply designed models feature HDTV compatibility (1080i, 720p), 1200:1 contrast ratios, high-definition multimedia (HDMI) interface and an 8-millisecond response time - perfect for minimising ghosting effects in sports programs and gaming sessions. The models also feature additional user friendly features like a cable clip, to prevent unsightly wires, and standard wall mounts.

The growth in regional LCD TV sales can be partly attributed to the replacement market, with consumers updating their outdated TVs for stylish and compact models. As the world's third largest manufacturer of LCD panels, BenQ offers exceptional value for money and, since the launch of its anterior LCD TV in 2004, has introduced several other new models.

With the flood of affordable LCD and plasma displays reaching the market, average TV screen sizes will rise dramatically. The existing market is dominated by 32-inch screens followed by 26-inch screens while 40-inch screens will take the pole position in the future. In terms of the resolution matrix, which forms another important criterion, models with 1366 x 788 pixels will dominate with a 71 per cent market share followed by 1080 pixels with eight per cent.

"Most vendors try to maintain these specifications, and at BenQ, we aim to apply new generation designs and innovative concepts to strengthen our leadership. The new flat panel televisions highlight BenQ's lifestyle and consumer focus in digital display product design and we hope to set new benchmarks for superior technology," commented Robert Dung, Managing Director, BenQ Middle East and Africa.

Overall, BenQ registered significant growth in profits, revenue and brand positioning in the regional market in 2005-06. The company attributes this success to strictly controlled ROI (Return on Investment) across its operations, close (weekly) monitoring of its ADS (Average Daily Sales) and maintaining channel profitability as a priority.

Sales increases do not always yield an automatic indication of greater profitability; however, BenQ's sales increases of 35 per cent offset against the greater 50 per cent increase in profitability demonstrates that they are exceeding strategic objectives.

"Value creation for customers is a focal point for BenQ. By introducing innovative, well-designed and affordable technology, we have been able to grow our business in the region. Demand for display technology is on the rise and we have great pleasure to launch an array of new models today. We expect BenQ TV sales to increase by more than 66 per cent year on year till 2009, driving overall demand, revenue and profitability. BenQ is committed to the Middle East region and we enlist the support of our customers in helping us meet the unique needs of this market,"

added Bakshi.