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Sunday, December 6 - 2009

Jacky's launches a range of new generation Smeg products

  • United Arab Emirates: Tuesday, August 29 - 2006 at 09:09
  • PRESS RELEASE

Jacky's Middle East launched new models of Smeg premium brand Italian home appliances, to customers in the UAE.

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The new range includes refrigerators, induction hobs and coffee makers.

The new product line by Smeg is aesthetic, with a host of new features. Among the new range is the new piano style refrigerator, which is available in a range of retro styles, such as the Union Jack and '50s styles with colours such as Golden Cream, Magic Silver and Pastel Green. The refrigerators have a gross capacity of 270 to 400 liters; frost-free and auto defrost models are available.

Suresh Nair, General Manager, Jacky's Projects and Appliances Division said the launch of the Smeg refrigerator is in response to evolving consumer tastes.

"Appliance buyers are becoming more demanding and style conscious when it comes to their living space. These models bring a touch of brightness and individuality to a home. Not only stylist, they also have a host of features such as wine racks, tampered glass shelves and ice boxes."


Two other Smeg products that are being introduced to the market are the 60 cm touch control ceramic hob, which has an angled edge glass with four "full power" induction zones, and the 60 cm automatic coffee machine. Other features in the hob include 'high trans' black ceramic glass, 'turbo' button, individual timers for each zone, visual digital display for power level, residual heat and cooking time, front control panel and automatic safety cut-off.

Smeg products are distributed and made available by Jacky's to ensure that the end user is able to enjoy the luxuries and conveniences of home appliances. All products have a warranty period of 1year and are available at all Jacky's Electronics outlets, all leading hypermarkets and dealers.
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Notes and media contacts

Jacky's Middle East LLC, an integral part of the Jacky's Group of Companies, comprises three main divisions: home appliances, office automation and security products. The Jacky's Group is involved primarily in retail, mail order, distribution and e-commerce sales and has direct operations in the United Arab Emirates, Hong Kong, Singapore, India, Kenya, Uganda and Tanzania, and agents across the world.

Established in 1970 in Hong Kong as a mail order business targeted towards the tax and duty-free community, Jacky's today continues to serve this customer base from their mail order distribution bases in Hong Kong and Dubai. The customer base spans over 130 countries and includes diplomats and embassies, UN officials and organisations, non-government organisations and some of the finest duty-free outlets in the world.

This press release has been issued on behalf of Jacky's by Concept PR. For further information please contact:
Kishani Gunasekera,
T: +9714 390 3948
F: +9714 368 8053

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