Showtime Arabia and RadioShack team up for extended subscription service
Showtime Arabia and leading electrical retail chain RadioShack have signed a deal to offer Showtime services through all 50 RadioShack outlets in Egypt.
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Initially the stores will sell Showtime subscriptions, followed by other Showtime products in the near future.
Both Showtime and RadioShack are market leaders in their respective industries throughout the region, especially in Egypt where they share the same technology-savvy, entertainment loving customers. While RadioShack focuses on high-tech equipment and accessories, with all staff highly trained in the latest audio, video and telecommunications products, Showtime is at the forefront of developments in home entertainment technology.
Officials at both Showtime and RadioShack believe the additional availability of the Showtime service within specialised outlets will add tremendous value to all their customers.
Marcus Isaac, Showtime Country Sales Manager, Egypt & North Africa commented:
'The RadioShack chain has gained the grass-root respect and trust of the Egyptian market and our alliance with them will make Subscription procedures easier for those seeking to enjoy exclusive Showtime packages in Egypt. We are extremely pleased to have RadioShack as a partner.'
Dr. Muthanna Al-Durrah, CEO RadioShack in the Middle East added: 'As the largest electrical retailer in the Middle East it makes complete sense for us to team up with the market-leader in the region's pay-TV network industry. We believe this deal will enhance both brands by marrying best-in-class technological expertise with the biggest name in Egypt's home entertainment market.'
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Notes and media contacts
Issued on behalf of Showtime by Impact Porter Novelli
For information contact:
Sarah Plummer
Impact Porter Novelli
Tel: +971 4 3304030
Mobile: +971 50 6550286
For more information contact:
Vida Rizq
Showtime
Tel: + 97143677026
Mobile: + 97150 5501239
About Showtime
Showtime Arabia is a leading pay-TV network in the Middle-East and North Africa. It provides 50 channels of mainly international content, with an especially strong offering of first run Hollywood films, due to its exclusive relationships with Disney, Sony, Paramount, Universal and Dreamworks. Showtime owns and operates its own channels including The Movie Channel, TV Land, Nickelodeon, Paramount Comedy Channel and Movietime. Included in its third party channel line-up are such global brands as MTV, CNN, Discovery, the Disney Channel, Cartoon Network and Bloomberg.
The network is owned by Gulf DTH, which is a joint venture of KIPCO and Viacom. KIPCO is Kuwait's largest private sector investment company with more than US$ 15 billion under management. Its portfolio of investments includes around 55 companies, in sectors such as media, telecommunications, financial services, real estate and aviation, throughout the Middle East, North Africa, Europe and the U.S.
Viacom is one of the leading global entertainment content companies, with prominent and respected brands in focused demographics. Offering programming and content for television, motion pictures and digital platforms, Viacom's world-class brands include MTV Networks (MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central, CMT: Country Music Television, Spike TV, TV Land, Logo and more than 120 networks around the world), BET Networks, Paramount Pictures, Paramount Home Entertainment, DreamWorks and Famous Music. More information about Viacom and its businesses is available at www.viacom.com.
About Radioshack
RadioShack is the largest electronics distributor in the world with nearly 7000 outlets. One Million customers buy from RadioShack stores every day!
RadioShack stores carry over 5000 line items of consumers electronics which makes it the one stop shop for ultimate customer service and convenience.
Posted by Anne-Birte Stensgaard, Senior News EditorThursday, August 31 - 2006 at 08:58 UAE local time (GMT+4)
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This Article was updated on Tuesday, March 27 - 2007
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