Both Showtime and RadioShack are market leaders in their respective industries throughout the region, especially in Egypt where they share the same technology-savvy, entertainment loving customers. While RadioShack focuses on high-tech equipment and accessories, with all staff highly trained in the latest audio, video and telecommunications products, Showtime is at the forefront of developments in home entertainment technology.
Officials at both Showtime and RadioShack believe the additional availability of the Showtime service within specialised outlets will add tremendous value to all their customers.
Marcus Isaac, Showtime Country Sales Manager, Egypt & North Africa commented:
"The RadioShack chain has gained the grass-root respect and trust of the Egyptian market and our alliance with them will make Subscription procedures easier for those seeking to enjoy exclusive Showtime packages in Egypt. We are extremely pleased to have RadioShack as a partner."
Dr. Muthanna Al-Durrah, CEO RadioShack in the Middle East added: "As the largest electrical retailer in the Middle East it makes complete sense for us to team up with the market-leader in the region's pay-TV network industry. We believe this deal will enhance both brands by marrying best-in-class technological expertise with the biggest name in Egypt's home entertainment market."
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Posted by Anne-Birte Stensgaard, Senior News Editor
