Stress-free travel just the ticket as British Airways seat sale takes off

The offer runs from 30 August until 7 September 2006, and is valid for travel until 28 February 2007 - making it easy for families planning to travel over the school holidays. Prices exclude taxes, charges and service fees.

Paul Starrs, British Airways Commercial Manager for Middle East and Pakistan, said: "In particular, parents with youngsters will appreciate these new low fares, since British Airways is the leader in making family travel easy.

"No-one knows better than British Airways the additional stress that can accompany travelling with youngsters. So for us, providing a really competitive fare is only one part of the benefit of flying World Traveller.

"For example, Skyflyers is a dedicated online service for family travel offering a range of benefits both on the ground and in the air. Last year more than 1.5 million children and 70,000 babies travelled with their families across the British Airways network," Starrs added.

The range of services designed especially for young families includes a dedicated kids TV channel from the Disney/Cartoon Network, toys and games to keep children occupied, Britax seats for toddlers and complimentary baby cots. British Airways even has its own family website www.ba.com/skyflyers where SkyflyerBravo and SkyflyerAlpha will introduce all the family products and services.

British Airways is also offering travellers 15 per cent off British Airways Holiday products online at ba.com, complementing the special fares announced today. Starrs said: "Savvy travellers know that our best fares are online, and those wanting the best value prices will always check there first.

"Moreover, there's no easier way to take advantage of this special offer," Starrs added.

Customers can book and pay online at ba.com and receive an e-ticket instantly. They can also purchase hotels and car hires through the website.

Starrs added: "Combined with flights to 140 destinations in more than 77 countries, families can be sure we go where they want to be."