The ICS confirm full support for Dubai's leading customer service event

The ICS are sending their Director, Paul Cooper to chair the event.

Paul Cooper, one of the UK's leading speakers on customer service, stated, "The ICS are delighted to be involved. This is an exciting event to be associated with and shows that the region is taking customer service very seriously. Helping organisations to raise customer service performance is at the heart of the ICS agenda."

The Institute of Customer Service (ICS) is the independent professional body for customer service. The primary purpose is to lead customer service performance and professionalism. Rapidly changing customer needs and expectations are placing heavy demands on organisations and individuals seeking to deliver high standards of customer service. The ICS believe that to succeed organisations need to transform their approach to customers and individuals need to have high levels of personal effectiveness as recognised Customer Service Professionals. ICS provides the framework to make this possible. The membership stretches across both private and government sectors.

"IIR is proud to receive ICS's participation at this event," commented Hannah Wilson, IIR Conference Manager.

"The ICS endorsement and keynote presentation at this conference are certain to add tremendous value for our regional and international delegates eager to learn more about customer centricity. Due to the rapid growth in the region and the increased demand of high quality service, the customer should be at the forefront of every organisations' mind."

IIR's Customer Service Management Conference, features regional and international case studies from award winning organisations including Barclays Bank, Zurich Financial Services, and locally based Union National Bank. The main theme of the conference is how to put customers at the core of your business. The comprehensive programme includes three interactive workshops on: Effectively Measuring And Managing Customer Service Performance, Effective Complaint Handling Management To Reduce Customer Defection and Customer Retention Strategies To Increase Market Share. The industry's latest issues will be addressed by an international speaker faculty from a variety of industries.