adidas by Stella McCartney fall/winter 06

It has also been announced that the enormously successful collaboration will be extended to 2010.

Stella McCartney about her inspiration to create a Wintersports collection with adidas: "I was so excited to work on Wintersports as a new category because I can never find the pieces I truly crave out there. Where are the days of ultra-sultry pieces on the slope?" And describing the range: "Colors and high-end technologies are key, sleek is the word and attitude a must-have."

The first adidas by Stella McCartney Wintersports collection introduces luxurious, sleek and sophisticated styles that retain this line's characteristic attention to detail and re-define the traditional sport silhouettes. The feminine, tailored shapes are inspired by Stella's ready-to-wear signature, fused with technical fabrics that guarantee protection and comfort without compromising style.

Highlight pieces include an all-in-one Performance Suit, padded jackets and pants as well as unique Après Ski pieces. One of the most innovative footwear pieces is the Tahses: its amazing two-in-one concept combines a highly insulated moon boot with a cozy sock-type inner boot and transfers the concept of modern luxury into a winterized outdoor as well as indoor environment.

Alongside this season's latest introduction Wintersports, the range continues to offer the categories Run, Gym, Tennis and Swim including pack-away pieces in apparel and footwear that add a second dimension to this line's sophisticated simplicity. Many of the pieces feature a husky dog that runs throughout the range as a graphical element or accessory piece.

The color palette for fall/winter 06 presents muted, toned-down colors and harmonious shading of simplistic color hues like dark bone and cocoon shades, next to beautiful winter darks such as dark chocolate and deep purple and hints of vibrant colors in turquoise, light red and silver metallic.

The unique range fuses real performance product with style and offers a variety of high-end technologies: ClimaStorm® and ClimaWarm® for example are prepared to protect you in any kind of weather; dri release combines the hand feel of soft cotton with technical fabrics that keep you dry and comfortable; seamless pieces guarantee ultimate comfort and TechFit® technology supports muscle strength during athletic moves. In fall/winter 06, adidas by Stella McCartney also introduces the second generation of the Flyride running shoe, featuring the lightest a³ heel-to-toe cushioning system for women.

Karin van Oostrom, Product Manager for adidas by Stella McCartney is delighted with this season's line, "The fall/winter 06 Collection really has exceeded all expectations. The designs are awe-inspiring, the final products are flawless and the entire look is sumptuous. Couple this with the practicalities of the range and I think that everyone waiting to get their hands on the merchandise here in the UAE will agree that Stella really has outdone herself this time."

The fall/winter 06 collection will hit retail in September 2006 in outlets across the UAE, including high-end department stores and adidas Sport Performance stores, as well as at Stella McCartney stores around the world.