The new exhibition stand will make its debut in December at the world's biggest business to business real estate platform - Cityscape Dubai. Using MICE Group Plc's 3D booth, Qatari Diar will exhibit at this year's Cityscape Dubai, which hosted over 23, 000 visitors, in 2005.
"We have chosen MICE as our global exhibitions partner as Qatari Diar is committed to partnering with industry leaders who will help us achieve our long term marketing objectives and brand strategy," said Leanne Arnold, Director of Marketing, Qatari Diar.
"Qatari Diar will work closely with MICE to develop an innovative exhibition environment that aims to convey our company's vision of sustainable development at international exhibitions, such as Cityscape and MIPIM Cannes," she said.
As the name behind Qatar's largest domestic project, Lusail, and with upcoming project launches in Morocco, Egypt and Oman, Qatari Diar's latest communications appointment furthers the company's campaign to increase its worldwide reach.
Headquartered in the UK with over 40 offices worldwide, MICE Group Plc is an international marketing services group that consists of 64 companies, which provide experiential marketing solutions for the world's leading brands.
"MICE is looking forward to supporting Qatari Diar's integrated communications campaign by communicating the Qatari Diar brand and vision in a way that embodies the company's commitment to long-term investment in the communities where its projects are located," said Brian Shepherd, Chief Executive Officer, MICE Group Plc.
"Our appointment as global exhibition partner to Qatari Diar is important to us because it reinforces our belief that the investment we have made in worldwide creativity and delivery capabilities are respected and understood by our international client base.
"Our goal is to create an exhibition experience for Qatari Diar which will set the company apart from other exhibitors and engage exhibition participants through a 3D space that utilises multi-media and interactive presentations and emulates the style, quality and high standard of Qatari Diar developments," he said.
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Qatari Diar selects MICE Group Plc as global exhibitions partner
- Qatar: Sunday, September 03 - 2006 at 09:37
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Qatari Diar - a major global force in real estate investment - has appointed MICE Group Plc to develop a state-of-the-art, 3D exhibition environment, which will represent the company's vision at distinguished international exhibitions in the Middle East and Europe throughout the remainder of 2006 and 2007.
Left to right: Left to Right - Jaber Al-Ansari (Qatari Diar - Marketing Coordinator); Sawsan Sirri (Qatari Diar - Events Coordinator); Richard Gibbins (MICE - Senior Creative); and Sean Buckley (MICE - Account Director).
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Posted by Anne-Birte Stensgaard, Senior News EditorSunday, September 03 - 2006 at 09:37 UAE local time (GMT+4)
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Notes and Media Contacts »
For additional information please contact:
For Qatari Diar -
Georgia Evans, Action Qatar
Tel: +974 4655425
Mob: +974 5718685
For MICE Group Plc -
Suzanna Lloyd, MCIPR, MICE Group PR manager
Tel. +44 (0) 20 8607 1478
Mobile: +44 (0)7764 514 442
About Qatari Diar
Wholly owned by the Qatar Investment Authority, Qatari Diar was incorporated in December 2004 to support Qatar's growing economy and to co-ordinate the country's real estate development priorities. Qatari Diar is a government-backed real estate investment company responsible for creating and coordinating financially sound property development opportunities that will generate sustainable and tangible socio-economic benefits. Qatari Diar's vision is to become the region's most trusted and effective real estate investment company by focusing its value proposition on the creation of quality, well-planned and desirable developments. In the coming months, Qatari Diar will provide interested local and foreign property developers with opportunities to invest in numerous projects in Qatar and the wider region.
About MICE Group Plc
MICE Group Plc is an international marketing services group providing experiential marketing solutions for the world's leading brands. The Group comprises sixty four companies and employs 1,700 staff at more than 40 locations worldwide, including Europe, the Middle East and North America. MICE listed on the London Stock Exchange in December 1994. Headquartered in the UK, it has an annual turnover of £180m. The company has specific skills in creative and brand communications; sponsorship and event marketing; conferences and exhibitions; training and sales promotion; workplace interiors and retail design; leisure environments and museums. MICE Group Plc works for non-profit making organisations and governments as well as multinational corporations. It provides marketing services for 25 of the world's top 100 most valuable brands (as ranked in the annual Interbrand/Business Week Best Global Brands survey) on a regional, national and, increasingly, global basis, driving brand leverage and measurable returns on marketing investment.
For Qatari Diar -
Georgia Evans, Action Qatar
Tel: +974 4655425
Mob: +974 5718685
For MICE Group Plc -
Suzanna Lloyd, MCIPR, MICE Group PR manager
Tel. +44 (0) 20 8607 1478
Mobile: +44 (0)7764 514 442
About Qatari Diar
Wholly owned by the Qatar Investment Authority, Qatari Diar was incorporated in December 2004 to support Qatar's growing economy and to co-ordinate the country's real estate development priorities. Qatari Diar is a government-backed real estate investment company responsible for creating and coordinating financially sound property development opportunities that will generate sustainable and tangible socio-economic benefits. Qatari Diar's vision is to become the region's most trusted and effective real estate investment company by focusing its value proposition on the creation of quality, well-planned and desirable developments. In the coming months, Qatari Diar will provide interested local and foreign property developers with opportunities to invest in numerous projects in Qatar and the wider region.
About MICE Group Plc
MICE Group Plc is an international marketing services group providing experiential marketing solutions for the world's leading brands. The Group comprises sixty four companies and employs 1,700 staff at more than 40 locations worldwide, including Europe, the Middle East and North America. MICE listed on the London Stock Exchange in December 1994. Headquartered in the UK, it has an annual turnover of £180m. The company has specific skills in creative and brand communications; sponsorship and event marketing; conferences and exhibitions; training and sales promotion; workplace interiors and retail design; leisure environments and museums. MICE Group Plc works for non-profit making organisations and governments as well as multinational corporations. It provides marketing services for 25 of the world's top 100 most valuable brands (as ranked in the annual Interbrand/Business Week Best Global Brands survey) on a regional, national and, increasingly, global basis, driving brand leverage and measurable returns on marketing investment.
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