The 'Q7 Challenge' provides an interactive medium to enable users to experience different features of Audi's new performance SUV from a different, adventurous angle.
Launched across the GCC and Levant last month, August 2006, the game will be sent out via WAP Push to Audi customers. The game features three tracks - the Bahrain F1 circuit, a frozen river and a sand course on which the player can experience the car's reaction with and without Audi's latest technological features - the ESP (Electronic Stability Programme), Audi Air Suspension and Audi Side Assist.
Bernd Rosenbichler, Head of Marketing of Audi Middle East, commented, "Using the latest communication technology we are able to allow the consumer to experience Audi's ground-breaking technology. The 'Q7 Challenge' mobile game is another way in which we aim to reach car enthusiasts while having a bit of fun at the same time."
Plans are also in place to expand Audi's mobile marketing activities with a Q7 car configurator, allowing the user to customize their Q7 and find out prices by choosing between several interior and exterior options, extras and features.
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Audi develops free 'Q7 Challenge' mobile phone game for Middle East
- United Arab Emirates: Sunday, September 03 - 2006 at 11:40
- PRESS RELEASE
German premium car manufacturer Audi has created a mobile phone game for users to experience Audi cars in the virtual world.
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Notes and media contacts
The Q7 Challenge can be downloaded free from the Audi Middle East website (www.audi-me.com) or by texting 'challenge' to +971 50 4590598 (standard costs for one SMS. GPRS must be activated).About Audi:
Audi is a car manufacturer rich in tradition. The four rings symbolise the fusion of Audi, DKW, Horch and Wanderer in 1932. Today, Audi is one of the three big German automotive manufacturers in the premium segment. AUDI AG employs more than 50,000 people and delivered around 829,100 Audi vehicles to customers in 2005.
As a global developer and manufacturer of high-quality cars and engines, Audi has major production sites in Germany, Hungary, Brazil and China. Within the Volkswagen Group, Audi is responsible for the sporty brand group which also includes the SEAT and Lamborghini brands.
The current model range comprises the A3, A3 Sportback, A4 Saloon, Avant and Cabriolet, S4 Saloon, Avant and Cabriolet, RS 4, A6 Saloon and Avant, TT Coupe and Roadster, the A8, S8 and the Q7.
For more information:
Audi Middle East Communication
Karin Haferkorn,
Tel. +971 42045 888,
Fax: +971 4 2045 891
Elizabeth Cowie,
Tel: +971 4 3310331,
Fax: +971 433 10 553
Third Eye Public Relations
Roger Fennings,
Tel: +971 4 367 1126,
Fax: +971 4 368 6892
Nick Wheywell,
Tel: +971 4 361 2841,
Fax: +971 4 368 6892
Posted by Janeta Novakovic, Assistant News EditorSunday, September 03 - 2006 at 11:40 UAE local time (GMT+4)
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