Emirates Industry for Camel Milk & Products launches Camelicious ® in UAE

Research by leading scientists at CVRL, the world's leading camel milk research institute, have proven that Camelicious ® has less than half the fat of cow milk, and drinking half a litre a day provides the recommended daily requirement of Vitamin C. It is rich in natural vitamins and minerals, and is known to boost the overall immune system.

"Camel milk has always been a traditional staple of the Bedouins throughout the Middle East, and our research has now scientifically proven that it has incredible health benefits," said Hareb Juma Bin Subaih, General Manager of Emirates Industry for Camel Milk & Products.

Emirates Industry for Camel Milk & Products is a state-of-the-art milk production facility based in Dubai, operating to the most stringent EU health and hygiene regulations. Camelicious ® is ideal for people with allergies or lactose intolerance, aids cardio-vascular functioning and can help lower cholesterol. Camel milk has also traditionally been used by women for its anti-ageing and beauty benefits due to its natural healing properties.

"Emirates Industry for Camel Milk & Products was initially established as a pilot project in 2000 with just 20 camels. It's an exciting time for us to be finally launching Camelicious ® to the market. We are convinced that camel milk will not only appeal to local taste-buds, but that the wider community will also benefit from its life-enriching properties," Subaih concluded.

Camelicious ® will initially be available in distinctive 250ml, 500ml, 1 litre and 2 litre bottles at Union Co-op supermarkets.