The 3-D illusion stops people in their tracks, as it's meant to. The 3D screens are aimed at retailers and Mall Signage network operators, who will create 3-D adverts to grab the attention of passing shoppers.
A string of video clips playing on the screen has amongst them, a woman on the TV tossing a handful of rose petals out of the screen, where they float in the air before people's eyes.
In truth, the image resides on a perfectly flat, 42-inch LCD screen. But the 3-D illusion is fully believable, and viewers don't have to wear polarizing glasses.
Clyde Dsouza, Manager of R&D at The 3D Company said, "As retail competition heats up in malls in the region, retailers are vying for customer footfall and 'eyeballs'. 3D display screens will be used as an audience magnet, to draw customers into stores and provide higher brand recall via messages and images that can float in mid air on these screens."
At the upcoming GITEX 2006 tradefair, a few solutions based on the 3D screens will make their debut, with solutions for nightclub advertising, and 3D cable TV for hotels.
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The 3D Company FZ introduces Philips 3D screens to the MENA region
- United Arab Emirates: Sunday, September 03 - 2006 at 14:24
- PRESS RELEASE
The 3D Company FZ LLC has introduced Philips' latest revolution in retail signage displays, the WOWvx 3D LCD screens.
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About The 3DCompany FZ LLC:Based in the Free zone - Dubai Internet City, The 3DCompany is the Middle-East distributors for some of the leaders in holographic 3D displays. The emphasis is on bringing new generation technology to the Middle East, in the area of virtual reality for retail and entertainment. The 3D Company's visualization solutions are aimed at Advertising, Real-estate, and Digital Signage markets.
Contact: Evelyn Dela Torre
The 3D Company FZ-LLC
Dubai Internet City, UAE
P.O. Box 502284, Dubai
Tel: +971-4-3914957
Fax: +971-4-3909550
Posted by Janeta Novakovic, Assistant News EditorSunday, September 03 - 2006 at 14:24 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Fri Jun 15 2007.
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