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Sabre's new signing with a prestigious travel agency in Saudi Arabia
- Bahrain: Sunday, September 03 - 2006 at 16:25
- PRESS RELEASE
Sabre Travel Network Middle East has signed a contract with Attar Travel, one of the leading travel agencies in Saudi Arabia.
As part of the agreement, the latest in desktop technology is being installed at all Attar Travel's branches, along with MySabre, Sabre's internet booking platform. Sabre will also provide specific training to facilitate the agency's operational skill set and allow travel agents to make full use of the Sabre tools that help them drive operational efficiency, enhance customer service, reduce costs and increase revenues.
Sabre will be one of the two global distribution systems used by Attar Travel.
"The opening of our new offices in Jeddah has provided us with a unique opportunity to build strong relationships with the agencies in the Kingdom, bringing us closer to them geographically," said Daniel Naoumovitch, Sabre Travel Network Middle East's chief executive officer. "Attar Travel will have the benefit of being one of the first to be trained and supported by our on-the-ground account managers, training specialists and technical support staff. They will, in turn, be supported by our head office in Bahrain, with full access to all our services."
"Sabre is well positioned to provide our network with enhanced access and greater demanded by our extensive range of customers. In addition, Sabre's powerful booking engine provides access to the latest e-ticketing technology, enabling reduced ticketing costs, swifter customer service, and a new business channel as the Kingdom becomes more technologically advanced and Internet usage rates increase," said Mr. Amr Ibrahim Elattar, assistant chief executive officer Attar Travel.
"A number of key successes recently confirmed in Saudi Arabia, added to our already extensive portfolio, show our growth in the Kingdom as well as throughout the region. Our customer service, intuitive products and expanding regional partnerships help to push us ahead of the competition in all areas of service, making us as the region's preferred one stop shop for travel solutions," continued Naoumovitch.
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About Attar TravelAttar Travel, sister company to the Saddik & Mohammed Attar Company established in the 1940s, came into existence as a separate entity in the early 1980s, in accordance with IATA regulations. It has grown from one travel office in Jeddah in 1952 to more than 35 offices throughout the Kingdom, in addition to its international presence through a partnership with Business Travel International (BTI), the world's leading travel management company operating in over 90 key commercial countries.
With substantial local capabilities linked with specialist global expertise, Attar Travel is an expert in the delivery of travel solutions and services, and has unrivalled knowledge in shaping the standards in travel services and client care, and prides itself on being able to respond to the corporate needs irrespective of size. By blending technology and strategic thinking, Attar Travel's professional staff are able to deliver solutions that are workable and focus on the twin objectives of service and savings.
About Sabre Travel Network
Sabre Travel Network, a Sabre Holdings company, provides access to the world's leading global distribution system (GDS). The Sabre GDS is a ready-built efficient marketplace that connects suppliers, including hundreds of airlines and thousands of hotels, with more than 50,000 travel agency locations. Suppliers get access through one single connection; travel agents get real time access to thousands of travel products from multiple suppliers through one source integrated into their businesses; consumers get access to a global supermarket of the world's greatest travel possibilities.
Key brands of Sabre Travel Network include Get There, the leading Web-based corporate travel reservation technology, and Jurni Network, the unique leisure travel agency consortium that enables members to sell more products from preferred travel suppliers using sophisticated market intelligence.
Sabre Travel Network works closely with sister company Sabre Airline Solutions, the world's largest provider of products to help airlines market themselves, sell their products, serve their customers and operate more effectively, from planning to execution. The combined portfolio of marketing, sales, distribution, operational and decision-support technology is unique, and of huge value to airlines all over the world.
Sabre Holdings (NYSE: TSG) connects people with the world's greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry.
Alison Jones
Marketing Manager
Sabre Travel Network Middle East
+ 973 36304814
+ 973 17201017
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