GCC advertising expert predicts: three billion will be the volume of advertising in Saudi Arabia (page 3 of 3)

The other saddening aspect is the mentality of some businessmen who unfortunately think that the blond (foreign) companies understand more than their fellow citizens, regardless of the contents provided in both instances. For information, these foreign companies either seek assistance of local persons or companies or that some businessmen, with all my respect to them, have taken responsibility for training such companies, while there are local companies which need no training".

Describing the ingredients for the Arab advertising industry, he said: "probably, one of the important ingredients is the confidence of clients in their Arab advertising partners. In addition, the strong Arab products and industries need an Arab advertising partnership. If we look at Japan, for example, we will find a giant company such as 'Dentsue' competing with the largest and oldest international brands because of its monopolization or semi-monopolization of giant Japanese companies. This also applies to American and European companies".

Referring to the absence of free and creative ideas, he said: "Unfortunately, we find the Arab market not in a leading position in terms of strategy, although it enjoys strength. In brief, we require a leading group to lead the liberalization movement and to guide Arab creativity to Western shores in a spirit of free and leading competition. We are quite confident that we will be able to obtain a part of the cake".