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ENOC poised to fuel Singapore market

  • United Arab Emirates: Monday, September 04 - 2006 at 11:34
  • PRESS RELEASE

As part of its strategic plans to enhance its growing presence in the Asia Pacific region, ENOC is spearheading a robust marketing drive in Singapore featuring ENOC and its products.

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  • Enoc branding on Singapore bus.
    Enoc branding on Singapore bus.
The diversified group owned by the Government of Dubai is increasing its visibility in the print media and on Singapore roads with extensive branding on public transport such as taxis and buses.

Commenting on its plans, Hussain Sultan, ENOC Group Chief Executive and Board Member said:

"Having witnessed unprecedented success in the Middle East, we are now focusing our efforts on enhancing our presence in the Singapore market. Renowned globally as a strategic commercial hub, Singapore is being targeted by ENOC with a series of ground-breaking initiatives to engineer a period of growth and diversity."


ENOC's operations in Singapore include refined petroleum products and crude trading through ENOC Singapore Ltd, refined petroleum products storage through Horizon Singapore Terminals Ltd and the introduction of premium motor oils through ENOC Lubricants.

As the first Middle Eastern oil company to establish trading operations in Singapore, ENOC Singapore's recognition under the Global Trader Programme (GTP) awarded by 'International Enterprise', has ensured tremendous growth opportunities in its oil trading activities.

Tayyeb Al Mulla, the CEO of ENOC Singapore said: "In the last six years, we have grown from strength to strength. With the support of the Singapore government, we have made rapid strides and have achieved growth through initiatives such as the GTP Program, which enables us to pay only 5 per cent as corporate income tax vis-à-vis the normal rate of 20 per cent."

"We have also been recognized as one of the top 'Singapore 1000' companies for the last three consecutive years."

Our brand awareness campaign will further consolidate our presence and help us further integrate into the Singapore market," concluded Sultan.

ENOC Singapore's activities include the sourcing of refinery feedstock and trading of refined petroleum products to its international clientele, in addition to sourcing product supplies for domestic demand in Dubai, such as gasoline, jet fuel and diesel. It also serves as the primary interface between global markets.
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Notes and media contacts

ABOUT ENOC
Established in 1993 as a wholly-owned company of the Government of Dubai, ENOC aims to promote the interests of its shareholders through the development of further downstream and upstream activities in the oil and gas sector and beyond and to encourage the economic diversification of Dubai and the rest of the UAE.

ENOC actively participates in an increasingly broad range of business ventures. Its joint ventures with major international companies allow partners to pool their technology, know-how and expertise along with their resources to further their commercial success.

Since its inception, ENOC has been guided by its philosophy of quality and professional management based on modern business concepts for commercial success and sustainable growth. Today it is poised to engineer a new and challenging period of growth and diversity.

ENOC's mission is to be the reliable Energy Partner of Choice in each sector in which it operates.

For further information, please contact:
Tania Harasimiuk / Kim Pinto
ASDA'A Public Relations, Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
Dubai, UAE
Tel: +971-4-3344550
Fax: +971-4-3344556

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