Samsung President & CEO Gee Sung Choi announces the next step in the digital renaissance in IFA opening keynote speech

The speech entitled 'The Next step in the Digital Renaissance - Creating Rich Digital Experienced," comes at a time when Samsung is experiencing strong growth worldwide, with growing success in the Arabian market.

During his keynote speech at IFA in 2003, Mr. Choi predicted the strong growth of the consumer electronics industry, which he called "The Digital Renaissance." During this year's keynote address, he reviewed developments coming from the digital transition that are opening up many exciting new opportunities.

Mr. Choi highlighted Samsung's strong leadership position in innovative products designed for home and mobile entertainment. These products include High Definition TVs, Blu-ray Disc players, Home Theatre Systems, MP3 players and cutting-edge Mobile TVs. He also described the importance that Samsung places on the overseas markets including Middle East, with major investments in manufacturing, logistics, R&D and design facilities.

Together with some exciting new product announcements, he also discussed the next step in the development of the consumer electronics industry - the era of "Rich Digital Experiences." High definition content, captivating design, and new product interactions define the new consumer experiences in this stage of the Digital Renaissance. Samsung is poised to deliver rich digital experiences for a wide variety of content and services through its broad portfolio of digital media products.
Finally, Mr. Choi shared Samsung's view of the future consumer electronics market and how customers and industry can benefit from the exciting changes ahead.

"Mr. Choi's keynote seems to be of acute importance in particular for the Middle Eastern markets. This region is in a state of dynamic growth demanding state of the art products that are ahead of the worldwide trends. The IFA as well as the local Gitex provide the optimal platform to showcase Samsung's achievements in digital excellence."

added Mr. Chi Won Suh - President & CEO, Samsung Electronics Middle East and Africa.

A delegation of representatives from Samsung Electronics Middle East & Africa accompanied by selected Middle Eastern channel partners had the opportunity to experience the IFA in Berlin on a business trip.

"The information & knowledge acquired will be useful to the local markets' further development. We in Samsung Electronics are committed to provide cutting edge technology and bring digital convergence to our local markets. Exhibitions like IFA give the Middle Eastern consumer a glimpse into the near tech-oriented future." said Haris Munif - Corporate Marketing Manager, Samsung Electronics Middle East and Africa.

In addition to delivering the opening keynote speech, Samsung is hosting an expansive booth to showcase a wide range of cutting edge digital products.