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H&M launches two stores in Dubai today

  • United Arab Emirates: Wednesday, September 06 - 2006 at 12:30
  • PRESS RELEASE

H&M (H & M Hennes & Mauritz AB), the Swedish-based international fashion retailer, marks its entry into the Middle East today with the opening of two stores in one night.

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  • One of the new H&M stores in Dubai.
    One of the new H&M stores in Dubai.
Located in Dubai's Mall of the Emirates, the new H&M stores will each occupy over 1000 square meters of fashion and feature the retailer's most fashion forward collections for women, men, teens and children. A third store will also open in the Persian Court of Ibn Battuta on Wednesday, September 13th.

"We are thrilled to open our first stores in Dubai. We are convinced that we can offer our customers added value through fashion and quality at the best price. Considering M.H. Alshaya's strategic retail presence in the region, we are confident that this partnership will provide a much-needed impetus to our growth plans in the Middle East",


says Rolf Eriksen, CEO, H&M.

By offering wardrobe essentials alongside high fashion in each collection, H&M makes it easy for customers to combine different clothes and find their own personal style.

"This is a much-awaited time for the fashion and retail industry in the Middle East. There is huge market potential for H&M and M.H. Alshaya enjoys the regional knowledge and retailing expertise", says Mohamed Alshaya, CEO of M.H. Alshaya.

With more than 100 in-house designers, H&M's collections are created with the customer in mind. Inspired by the Grand Couturiers of the 1950s, 60s and 70s, this season's collection is built around four stylish trends. Mix and match for a complete look: Retro couture inspiration - chic, coordinated, romanticism with reference from the turn of the century, Classics of the classics - British style tailoring and knitwear updated in unexpected materials and color combinations, 1980's music scene - sleek rock style.

This fall, Dubai is also set to experience yet another H&M first. In August, H&M announced its collaboration with design duo Viktor &Rolf for the autumn/winter 2006 season. The exclusive one-time collection will be available in November at selected H&M stores in all H&M markets including the Middle East.

H&M has partnered with Madonna this summer to supply a complete off-stage wardrobe for her crew during her Confessions tour. To celebrate its entry in the United Arab Emirates, H&M is pleased to announce that it will offer its first 350 customers a limited edition Madonna Bag for purchases that are 250 AED or more.
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Log in to request more information from H&M

Notes and media contacts

Contact persons:
Ayman AlSaleh, Bates PanGulf PR,
tel +971 4 295 3456 Ext. 317 or mobile +971 50 210 0202.

Payal Sharma, Bates PanGulf PR,
tel +971 4 295 3456 Ext. 305 or mobile +971 50 231 7578.

Store hours at both the stores in the Mall of the Emirates and the one in IBN Battuta will be Saturday through Tuesday 10:00AM to 10:00PM, Wednesday through Friday 10.00AM to 12.00 PM. The two malls are located on Sheikh Zayed Road.

About H&M:

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's business concept is to offer fashion and quality at the best price. H&M is quoted on the O-list of the Stockholm Stock Exchange and has approximately 1,200 stores in 22 countries. H&M has more than 50,000 employees and achieved sales including VAT in 2005 of SEK 71,886 million. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers, children and cosmetics. The company's clothing collections are created by its own designers, pattern makers and buyers.

About M.H.Alshaya Company:

M.H.Alshaya is the leading retail company operating in the Middle East; and is the franchisee for 42 International retailer brands including Debenhams, Next, Pearle Opticians, Boots, MAC, Claire's Accessories, and Starbucks Coffee. Based in Kuwait, Alshaya operates more than 1000 internationally branded stores across eight Middle Eastern countries: KSA, Kuwait, United Arab Emirates, Bahrain, Qatar, Oman, Lebanon, and Jordan; In addition to Turkey, Cyprus and most recently Russia. This network of stores is supported by an integrated pan-regional infrastructure, incorporating best practice activities in retail operations, merchandising, marketing, IT, logistics, real estate, human resources and financial control. Alshaya Retail employs more than 10000 employees from 46 nationalities. You can also access more information on our company by going to www.alshaya.com.

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