Symbol Technologies appoints Sanford Preizler to lead worldwide channel programme

Preizler will oversee Symbol's award-winning, global PartnerSelect Program, and continue to drive business through enabling partners that deploy enterprise mobility solutions.

"Symbol's PartnerSelect channel program is already strong and vibrant," said Preizler.

"Our percentage of business through the channel grew from 45 to 75 percent in the last three years - a goal and commitment to our partners that we took very seriously. In my new role, I will work with our partners to help accelerate growth in their business in order to drive Symbol's business forward. Also, as RFID continues to be strategic both to Symbol and our customers, my experience and leadership uniquely qualifies me to work with our go-to-market partners in this position, and enable them to deploy RFID technologies."

Preizler was vice president of worldwide RFID sales for Symbol since March 2005, and helped grow the RFID business to more than 100 strategic RFID installations in key regions and across Symbol's target vertical markets. Under Preizler's leadership, Symbol recently installed 40 new RFID pilot customers in the second quarter this year. Sandy led the global RFID sales team; built and established Symbol's world-class sales and business development teams; and redefined the go-to-market strategy that resulted in Symbol's leadership position in the RFID industry today.

Prior to joining Symbol, Preizler was a top-ranked channel sales director at Cisco Systems responsible for multi-billion dollar business across the Eastern United States. Additionally, he spent nearly ten years at Cisco in various international sales management positions based out of the U.S. and Europe in the commercial, enterprise and service provider business segments.

"Channel operations will help us strengthen our market leadership in the region," said Tarek Hassaniyeh, sales manager, Symbol Technologies Middle East. "We are pursuing a value driven channel strategy in the Middle East and Sandy's appointment is great news for Symbol."