SonicWALL expands senior Europe sales role to accelerate EMEA region development

Blough was previously vice president, Europe Sales at SonicWALL. In his expanded role, Blough will lead the company's go-to-market strategy in Europe, the Middle East and Africa.

In his prior SonicWALL role as vice president, Americas sales, Blough oversaw the restructuring of SonicWALL's channel programs, maintaining a pure play channel strategy, and reinforcing a set of best practices designed to create profitable and sustainable business models for the channel. As a result, SonicWALL resellers voted the company winner in the VARBusiness Annual Report Card awards for three consecutive years.

"The move will accelerate the development of our channel programs and help drive strategies for growth and channel profitability in new and existing markets across the region," said Matthew Medeiros, president and chief executive officer at SonicWALL. "Marvin has demonstrated outstanding capabilities in building the success and profitability of our operations in Northern Europe. Marvin will be a strong leader for this extended regional development initiative, which supports our worldwide growth strategy."

"We have seen excellent results in the US and Europe by creating a business model that is compatible with our channel partners' success and profitability," said Blough. "Our goal for the broader EMEA region is to replicate those best practices that are applicable in each country and supplement them with new programs that support specific local markets. I am looking forward to the challenge of continuing the impressive growth we have achieved to date. We will build on this using our 100 percent channel-focused model and by working closely with our resellers to assist them in growing their business in both existing and new markets."