Business Objects names David Brierley Regional General Manager Middle East

In this role, Brierley will manage Middle East operations and continue to strengthen our business and commitment in the region.

Brierley comes to Business Objects with a strong track record of strategic selling into the enterprise, particularly in the Business Intelligence industry, as well as many years experience in the Middle East market. Most recently Brierley served as Regional Manager Middle East, Greece and Turkey for Cognos. In this role Brierley was responsible for the Middle East office and the success of the entire region, both through direct operations and the Channel. Before Cognos, Brierley worked in Sales Management for companies including Mediasurface Plc, Intershop Communications Inc and Trustco Plc.

"I'm very pleased to announce the appointment of David Brierley as Regional General Manager Middle East", said Thierry Nicault, regional director EEMEA (Eastern Europe, Middle East & Africa).

"The Middle East market is very important and will continue to grow in significance over the years as large corporations and state-run organizations in the region continue to realize the value of business intelligence. In the last year we have enjoyed strong momentum and growth in the region, and with David Brierley's nomination and our increased commitment in this region, we look forward to continued success."

This commitment is demonstrated through our organization of and participation in various events throughout the region. Upcoming events include the Information Technology Petroleum Conference & Exhibition in Egypt (September 4th to 7th), the BusinessObjects XI Release 2 launch in Jeddah, Saudi Arabia, at the beginning of November and a massive presence at GITEX 2006 (Stand W9-2).

In recent years Business Objects has established a strong presence in the Middle East and signed up several new customers including Aramco, Saudi Telecom Company, International Foodstuffs Company, Standard Chartered Bank, Commercial Bank of Dubai, RAK Bank, DU, YUM!, Kingdom Hotel Investments, Qatar Foundation, Jordan Telecom, Dubai Healthcare City and National Bank of Dubai. In addition to global partnerships handled locally with IBM and NCR, Business Objects has developed an effective network of local partners and resellers including Al Bilad Arabia, Al Mazroui & Partners, Emitac, Exhortech Business Solutions, Imtac, Intercom, KASP, Master Mind Technology, Mindware, Softflow and Tech Access.