• HSBC

Special sale of Emaar's premier residences

  • United Arab Emirates: Thursday, September 07 - 2006 at 14:44
  • PRESS RELEASE

Emaar Properties is offering a unique opportunity for potential investors and homeowners to own a premium residence in Dubai's prestigious freehold communities through a special sale to be held at the Downtown Living Sales Center on September 10 starting at 9am.

The special collection from Emaar features exclusive villas, rare penthouses and unique apartments across a variety of their already established communities, including Arabian Ranches, The Springs, The Meadows, Hattan, Dubai Marina, and Downtown Burj Dubai. Many homes are ready to move into and others are nearing completion.

"The promulgation of the Dubai Property Law has re-energized the Dubai property market and there is a great demand for residences in the city's prestigious freehold designated areas," said Ahmed Al Matrooshi, UAE Managing Director, Emaar Properties. "The special collection sale of Emaar's premium residences is therefore being hosted to offer investors and home-owners a rare opportunity to buy a dream home in Dubai. Significantly, all of these properties on sale are unique - they have value-added features that make them prized investments."

The sale is on a first-come, first serve basis. "This special collection includes exclusive residences such as villas or penthouses in Emaar's established communities such as Arabian Ranches, Dubai Marina and Emirates Living comprising The Meadows, The Springs and Hattan, among other thriving, self-sustaining neighbourhoods," said Mr Al Matrooshi.

"Emaar pioneered the freehold era in Dubai with the Emirates Hills development in Emirates Living - a series of master-planned projects that offer all community amenities in one neighbourhood," said Mr Al Matrooshi. "With Arabian Ranches and Dubai Marina, Emaar added value to community living by introducing leisure elements such as the proximity to the golf course and marina."

Downtown Burj Dubai, the up-and-coming development in the heart of Dubai, has at its epicenter Burj Dubai, the tallest tower in the world when completed and The Dubai Mall, the world's largest shopping mall.

Mr Al Matrooshi added: "The villas and penthouses in The Residences and South Ridge of Downtown Burj Dubai are poised to become a new lifestyle address in less than two years. This sale of premium properties is therefore a rare opportunity to own a home in Dubai's premier locations."
The Springs community located within Emaar's Emirates Living. 
The Springs community located within Emaar's Emirates Living.
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About Emaar Properties PJSC:
Emaar Properties, the Dubai-based Public Joint Stock Company and one of the world's largest real estate companies, is listed on the Dubai Financial Market and is part of the Dow Jones Arabia Titans Index. The company recently announced that its net profits for the half year ended 30 June 2006 reached AED 3.053 billion (US$0.831 billion) - a significant gain of 21 per cent over the first-half 2005 results of AED 2.533 billion (US$0.690 billion) - reflecting the remarkable growth the company has gained since its inception in 1997.

With more than 14,000 homes handed over to customers, Emaar has several major real estate projects under various stages of development in Dubai including Arabian Ranches, Dubai Marina, Emirates Hills, The Views, The Meadows, The Springs, The Lakes and The Greens. The company also owns and manages the Gold and Diamond Park.

Emaar has marched ahead with the construction of its AED 73 billion (US$20 billion) Downtown Burj Dubai development, which comprises the Burj Dubai - the tallest tower in the world when completed in 2008, The Dubai Mall, Burj Dubai Business Hub, The Lofts, The Old Town, The Old Town Island, Burj Dubai Boulevard, The Residences, Burj Views, man-made lakes, landscaped parks and gardens.

The company has joint ventures and projects across the region covering India, Egypt, Turkey, Morocco, Bahrain, Syria, Jordan, Pakistan, Lebanon, Tunisia and Saudi Arabia. In July 2006, Emaar also announced the opening of a full-fledged representative office in China, thus becoming the first Middle East property developer to effectively tap the potential offered by the world's second largest economy. Emaar also entered the US market by acquiring John Laing Homes, the second largest privately held homebuilder in the U.S., thus creating one of the world's leading real estate developers in residential homebuilding.

Major international projects include: Uptown Cairo and Smart Village, both in Egypt; Boulder Hills, a world-class leisure and residential community in Hyderabad, India; multiple resort projects in Morocco, including Amelkis II & III and Bahia Bay, luxury residential golfing communities; Eighth Gate project in Damascus, the city's first master planned community; and Lakeside in Istanbul, a landmark development for Turkey's cultural and commercial hub. In Saudi Arabia, Emaar is embarking on the creation of the AED 98 billion (US$26.6 billion) King Abdullah Economic City, a mixed use development covering 55 million square metres of greenfield land with a 35 km shoreline close to the port city of Jeddah.

Emaar recently joined hands with The Turner Corporation, a leading international building services provider, to form a new entity, Turner International Middle East Ltd (Turner International ME) to jointly tap regional growth opportunities.

In a move that scaled up its core competency in product sales across the international arena, particularly the Western hemisphere, Emaar acquired Hamptons International, the UK-based subsidiary of premier property developer Wheelock Properties (Singapore) Ltd in a deal worth AED 562.45 million (US$153.05 million). The acquisition covers Hamptons' UK offices and its joint venture with CB Richard Ellis Hamptons International in the UK and Hamptons International Oman; and will build Emaar's international network of offices to over 130 over the next few years.

Last year the property developer announced plans to aggressively expand the retail sector with investments of over AED 15 billion (US$4 billion) to develop approximately 150 malls in the larger emerging markets of the Middle East, North Africa (MENA) and the Indian subcontinent. In addition, Emaar has teamed up with Giorgio Armani S.p.A to build and manage 10 Armani hotels and resorts across the world; an Armani hotel will feature in Emaar's flagship Burj Dubai tower.

Earlier this year the company announced plans to expand its investments into the education and healthcare business. The education initiative will involve the establishment of international schools in the MENA region and India, which will offer premium quality education and an integrated curriculum for students ranging from kindergarten to tertiary levels. Emaar's healthcare diversification will see the company invest around AED 18.35 billion (US$5 billion) over the next decade in the MENA and South Asia markets with the construction of hospitals, clinics and medical centres and the investment in the provision of world-class healthcare services.

While continuing to actively pursue expansion in its core business of innovative, high quality real estate development, Emaar has diversified into related business lines to further build value for its 59,000 shareholders, which includes the Government of Dubai. Emaar owns and manages EMRILL, a joint venture with the UK-based Carillion which provides innovative property and facilities management services. Emaar also holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking and is the majority shareholder in Amlak Finance, UAE's leading Islamic home financing company.

For further information, please contact:
Kelly Home / Nivine William
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 335 5969; Fax: (+971 4) 335 6080

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