The company's award-winning product lineup includes a LED Backlight LCD TV, a Home Theatre System, an Ultra Mobile PC, and a Photo Printer.
"These prestigious awards mark Samsung's continuous pledge to provide advanced technology and functional products that elevate consumers' digital life. Most of these products will see their way to the MEA market within this year," said Chi Won Suh, President & CEO, Samsung Electronics Middle East & Africa HQ.
Also, Digital Camera The NV10 of Samsung Techwin Co. LTD., an affiliated company of Samsung Electronics, was chosen in the compact digital camera category by EISA Video Innovation.
LCD TV (Super LED Backlight technology) Samsung's LED technology was honoured with an EISA award for its premium display technology in terms of true colour representation with a 46% larger colour gamut and the industry's highest contrast ratio of 10,000:1. The colour gamut is the space made by the mapping of the red, green, and blue colours. The Samsung's M9 TV series, equipped with LED technology, exceeds 100% of the National Television System Committee's colour space.
As a result of LED technology, the M9 TV series can display more brilliant colours than traditional cold-cathode fluorescent lamps (CCFL). This high powered LED Backlight also more than doubles the panel's life span compared to a CCFL backlight and is environmentally friendly because it does not use mercury.
"Samsung Electronics has been a regular recipient of the EISA awards for the past several years. Continuous award-winning innovations like these have catapulted Samsung amongst the top 20 global brands with a brand value of 16.2 B USD in 2006"
said Haris Munif, Corporate Marketing Manager, Samsung Electronics Middle East & Africa.
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Posted by Anne-Birte Stensgaard, Senior News Editor
