gscs wins 2 year Boulevard contract

Burj Dubai is an Emaar project and comprises the tallest tower in the world, the largest shopping mall and a large Arabian 'old town'. The 3.75km long and 75m wide circular parade is intended to become the Champs Elysees of the region. Running through the inner perimeter of Dubai's new downtown, The Boulevard comprises boutique shops, hotels, restaurants and cafes. gscs have been commissioned to design, plan and implement a signage and wayfinding strategy as well as develop distinctive street furniture.

gscs has recently increased the size of its signage and wayfinding department with the appointment of Andy Ruffell from Wood & Wood Design in London. There, he worked on London's Southbank area and Royal Festival Hall and the creation of a wayfinding strategy for the new Scottish parliament building in Edinburgh. The Company has also appointed May Monjardin as an Architect to join their branded environments team. May has joined from Espacio Design where she specialized in the design documentation for corporate, residential and sales centre interior projects. The project is headed by Sylvia Stott, Director of Signage & Wayfinding at gscs.

Commenting on The Boulevard project, CEO Gregg Sedgwick suggested, "The Boulevard will, in itself, be one of the primary destinations in Dubai. It will be a stylish and high quality experience of incredible ambience - all in the shadow of the world's most spectacular tower".