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At the seminar, Kaufman discussed how Air Miles can increase and maintain the loyalty of its most valuable customers, build stronger partnerships with suppliers and boost productivity and morale amongst its employees.
"Our programme already boasts a growing database of more than one million regional card-holders and 160 participants in the UAE and Qatar, and this seminar has helped enhance the way in which we communicate and interact with our customers, a critical factor for any business,"
said Asif Osman, Head of Commercial and Rewards, Air Miles.
"To ensure that our personnel get the right training, we could think of none other than Ron Kaufman to share his experiences and effectively guide us on service culture and quality customer service."
Kaufman has been training Mid East organisations for more than 15 years. With plans to expand in Bahrain and Saudi Arabia in the near future, 'Up Your Service' will help Air Miles set regional standards in customer service among loyalty programmes.
"UP Your Service! is important for people who serve external customers and for everyone who works in an organisation. Excellent internal service makes it easy for colleagues to give outstanding external service." said Kaufman.
With expansion plans in the pipeline, Air Miles aims to step up its initiatives in providing dual servicing capabilities, a key to customer loyalty, for both, participants and card-holders.
"Through the Seminar organised by Air Miles, Ron Kaufman has reminded us just how important it is for companies to think from the customer's point of view," said Nitin Sapre, Sales and Marketing Manager, Hertz.
At the seminar, Ron discussed key topics that included Air Miles increasing and sustaining loyalty for its card-holders, how to build stronger partnerships with its participants and how Air Miles can boost productivity and morale among its employees.
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Posted by Anne-Birte Stensgaard, Senior News Editor
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